Social Media Executive

ABOUT BJAK The original mission of BJAK is we believe people deserve smarter ways to plan, save and grow their money. This is the origin of our name. Started in 2019, we built the first mobile-first, insurance platform, enabling insurance to be accessible online by millions in the region. Today, its the leading insurance platform in Southeast Asia. Today, we are expanding ways to help people in the region — this includes spending, saving, investing, exchanging, travelling, and more. Our mission is help people get more from their money every day. We have teams working around the world, with over 20 nationalities from our offices and remotely, who truly enjoys their work. We are looking for the most talented and driven people we can find. We are looking for people who work for their passion, not counting hours. Who loves building great next-generation products, not status quo. Who cares about redefining how everyone around us can get the best financial applications, not for an exclusive few. If you're this person, we'd love to talk to you. THE ROLE We are looking for a highly creative and internet-savvy Social Media Executive who lives and breathes social media culture. This role requires someone who immediately understands viral content, memes, trending topics, internet language, and knows how to turn them into engaging brand content. This person should deeply understand how different platforms work, know how to ride trends quickly, and have a strong sense of humour, timing, and audience engagement. WHAT YOU’LL DO - Manage and grow the company’s social media presence across platforms such as TikTok, Instagram, Threads, X/Twitter, Facebook, LinkedIn, and others - Monitor daily social media trends, viral topics, memes, and internet conversations - Create fast, relevant, and engaging content around trending topics while maintaining brand image - Write witty, humorous, and relatable captions/content that resonate with online audiences - Develop creative social media campaigns and content ideas - Plan and execute content calendars - Engage with online communities, comments, and audience interactions - Work closely with design/video teams to produce content quickly and effectively - Understand different audience behaviours across different social media platforms - Analyse social media performance and optimise content strategy based on engagement and reach - Stay updated on platform algorithm changes, content trends, and emerging social media culture WHAT WE’RE LOOKING FOR - Strong understanding of social media platforms and internet culture - Excellent writing and communication skills in English - Strong sense of humour, creativity, and storytelling - Fast thinker with strong awareness of current trends and viral content - Ability to create content that feels organic, relatable, and engaging - Familiar with meme culture, online communities, and trending conversations - Able to react quickly to trending topics and produce content in a timely manner - Experience managing brand social media accounts is an advantage - Comfortable working in a fast-paced environment - Basic design, video editing, or content creation skills are a plus - Bonus: Personally create content on TikTok/Instagram/Threads/X or grow pages organically LOCATION This role is based in Malaysia. This is a hybrid role. You are expected to work from our Malaysia office at least 3 days per week. LANGUAGE English is our main working language across global teams. Strong English communication is required. INTERVIEW PROCESS Our process is designed to move fast: 1. Portfolio review 2. Online assessment or practical task 3. Role-specific interview 4. CEO / Final Interview For strong candidates, we aim to complete the process and make an offer within 1 week from the start of the interview process. Candidates who complete assessments quickly will be prioritized.