Performance Marketing Manager (Web)

JOB TITLE: PERFORMANCE MARKETING MANAGER (WEB) Department: Growth & Marketing Employment type: Full-Time Location: Remote, from anywhere Hours: Overlap with Pacific hours LOCATION AND HOURS This role is fully remote. The country you live in does not matter to us. You may see this job listed under a specific country on a job board. That is a limitation of how those boards work, not a requirement, so do not let it put you off applying from somewhere else. We do ask for a working day that overlaps with Pacific hours, because that is when the team is online and when the decisions that affect your budget get made. Outside that overlap you run your own schedule. ABOUT IMAGINEART We're redefining how the world creates and designs. ImagineArt is one of the fastest-growing GenAI companies in the world. We've scaled faster than most funded startups, with zero outside funding. - 100M+ social impressions - Built and shipped our own image generation model, now ranked #3 globally for photo realism No funding. No shortcuts. Just a sharp, driven team building one of the strongest GenAI products in the world, and we're just getting started. Almost all of that growth has come from people finding us and subscribing on the web. We are now hiring someone to own that engine properly. ABOUT THE ROLE We're hiring a Performance Marketing Manager to own paid acquisition for our web product. This is a web-first role. You will own the funnel from ad impression to paid subscription, across Meta, TikTok and Google, with real budget behind it from day one. ImagineArt is a consumer subscription product, so the numbers that matter to you are CAC, payback window and trial to paid conversion, not lead volume or MQLs. The honest constraint in this role is creative. In consumer AI, paid social rewards volume and iteration speed more than clever targeting, and you will be shipping a lot of creative against a product that generates images and video. That is an unusual advantage and we want someone who will actually use it. WHAT YOU'LL DO OWN PAID ACQUISITION ON THE WEB - Own strategy and daily execution across Meta, TikTok and Google - Manage budget at real scale, with responsibility for CAC and payback targets - Build and scale web to web and web to app funnels, including paywall and checkout testing MAKE THE FUNNEL CONVERT - Run structured CRO on landing pages, paywalls, pricing and onboarding - Own trial to paid conversion alongside product and growth - Build the measurement setup you need, from attribution through to incrementality testing SHIP CREATIVE AT VOLUME - Work with designers, editors and creators to keep a constant flow of new ad concepts - Build a testing cadence where losing creative is killed fast and winners are scaled - Use ImagineArt itself, and AI tooling generally, to compress the time from idea to live ad OWN THE NUMBERS - Report on spend, CAC, payback, LTV and contribution margin honestly, including what is not working - Forecast what more budget would actually buy - Decide where the next dollar goes WHAT WE'RE LOOKING FOR REQUIRED - You have personally managed $1M+ USD in paid media. Not an agency aggregate across many clients, not a team total. Budget you owned. - Direct experience with consumer subscription economics: CAC, payback window, trial to paid - Hands-on ownership of Meta, TikTok or Google at meaningful daily spend - Web funnel experience. You have built and optimised web checkout or paywall flows, not only app store installs. - You can show your own numbers and explain what you would do differently NICE TO HAVE - Experience in consumer AI, creative tools, or another category where creative volume is the bottleneck - AI tooling already inside your own workflow, not just as a product you market - Experience scaling in more than one market or language - You have worked remotely across time zones before and know how you stay effective at it NOT A FIT IF - Your experience is mainly B2B lead generation or brand marketing - Your spend figure is an agency total rather than budget you owned - You need a large existing team and established processes to be effective HOW WE'LL ASSESS YOU We will ask you one question early, so you may as well know it now: what is the largest monthly budget you personally owned, on a single account, and what was the payback window. Bring real numbers. We would much rather hear about a channel that stopped working and what you did about it than a highlight reel. WHY JOIN - Profitable, no outside funding, so the growth is real and so is the budget - A product that makes the creative your ads depend on - Direct access to founders and genuine ownership of the number - Fully remote, from any country, with a day that overlaps Pacific hours