Marketing Analyst

WHO WE ARE? Plug and Play Tech Center is the ultimate innovation platform, bringing together the best startups and the world’s largest corporations to create the most meaningful connections that bring innovation to anyone, anywhere. We are on a mission to bring the benefits of Silicon Valley to all four corners of the world. WHO WE’RE LOOKING FOR? We are a diverse team with backgrounds in technology and entrepreneurship and we are growing rapidly to deliver on our mission. We are actively seeking a Marketing Analyst, Digital & Content to join our team and work with all verticals across the program to assist with video content, interviews, press releases, and editing. Ideal candidates will be detail- oriented, familiar with the startup ecosystem, driven, articulate, and enjoy working with others in a fun and fast-paced environment. HOW YOU WILL MAKE A DIFFERENCE? • Working with members from each team to manage the communication and thought leadership • Editing content for articles and websites • Recording and editing major events before publishing • Updating the website with new corporate partners and members to your team • Scheduling interviews with corporate partners and startups before and after batches Content & Creative • Assist in writing and editing content for blogs, reports, lead magnets, case studies, and interviews (our content is around innovation, startups, venture capital, and technology trends). • Propose optimizations for the published content for stronger organic performance across search and AI-driven discovery platforms. • Design social media graphics, presentations, one-pagers, event collateral, and other marketing assets in line with brand guidelines. • Research and propose visuals, including photos, videos, infographics, and social assets to support written content. • Repurpose existing content into different formats for stronger cross-platform engagement. Digital Marketing • Update and develop web content tailored to specific buyer personas and customer journeys. • Analyze and optimize on-site SEO (meta tags, structure, internal linking) and content performance. • Assist in executing growth experiments across email, web, and social channels. • Create, schedule, and publish social media content across channels (LinkedIn, Instagram, X, Facebook), including Reels and other vertical formats. • Monitor website performance (traffic, bounce rate, conversions, rankings) and deliver actionable insights. Marketing Operations • Support internal marketing requests from Plug and Play's APAC teams, including startup programs, corporate innovation initiatives, events, and partner activities. • Conduct market, competitor, and ecosystem research to support marketing initiatives. • Organize and maintain marketing assets, templates, and documentation. • Help plan and implement marketing automation initiatives to improve funnel performance and conversions. Events • Capture and create short-form photo and video content during events, interviews, and ecosystem activities. • Assist with marketing support for regional events and startup programs. Learning & Growth • Stay up to date on social media trends, platform algorithms, content formats, and digital marketing best practices. • Research competitor campaigns, content strategies, and emerging communication trends. REQUIRED EXPERIENCE: • Fluent and good written skills in English • To be based in Singapore • Fresh or recent graduates preferred or final year university students that can join as an intern and convert to full time eventually. • Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign). • Strong written and verbal communication skills in English. • Understanding of social media platforms and digital marketing best practices. • Creative, detail-oriented, and organized with the ability to manage multiple projects simultaneously. • Comfortable working in a fast-paced, collaborative, and international environment. • Familiarity with Wix, HubSpot, and Google Analytics is a plus. • Basic experience in photography, videography, or video editing is an advantage. • A portfolio showcasing design, marketing, or creative projects is preferred. • Passion for innovation, startups, technology, and venture capital. *All applications must be submitted in English