Senior Partner Sales Manager - Japan and Korea

About Mixpanel Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working, diagnose what’s not, and decide what to build next. Learn more at mixpanel.com . About the Team The Partnerships team at Mixpanel is responsible for acquiring, activating, and growing a global ecosystem of Certified, Sales, Reseller, Agency, Consulting, System Integrator, and Technology Partners. We help extend Mixpanel’s reach by building partner motions that create new pipeline, accelerate deal cycles, improve customer outcomes, and allow Mixpanel’s go-to-market teams to scale more effectively. Our goal is to make Mixpanel the go-to product intelligence platform for partners and customers across APAC and globally. This is a highly cross-functional team that works closely with Sales, Marketing, Solutions Engineering, Customer Success, Professional Services, Enablement, Deal Desk, and regional leadership to turn partner relationships into measurable business impact. About the Role Mixpanel is in a stage of high growth, and partnerships are a critical lever in how we multiply pipeline, expand regional coverage, and scale revenue across APAC. This is not a passive partner management role — it is a commercial, builder’s position at the centre of that motion. As Partner Sales Manager, Japan and South Korea, you will report directly to the Senior Manager, Channel & Alliances, APAC, and will own and grow our Solution Partner and Channel ecosystem across Japan and Korea. You will be responsible for recruiting the right organisations, enabling their teams, driving account alignment, creating joint go-to-market plans, and generating partner-sourced and partner-influenced pipeline. You will work closely with regional Account Executives and Sales leadership to embed partners into target account planning, source new opportunities, support active sales cycles, and accelerate deals through trusted partner relationships. You will bring a deep understanding of the Japanese and Korean partner landscape and how to generate pipeline through local resellers, agencies, consultancies, and systems integrators. You will be accountable for building a regional partner business plan with clear targets, partner coverage, pipeline goals, activation milestones, and forecasted revenue contribution. Success in this role will be measured by the quality and quantity of partner-sourced pipeline, partner-influenced revenue, active co-selling motions, and the strength of the partner ecosystem across Japan and South Korea. Responsibilities • Own and grow a defined portfolio of Solution, Channel, and Reseller partners across Japan and Korea, with a clear focus on generating partner-sourced pipeline, partner-influenced pipeline, and resell revenue • Define Mixpanel’s Ideal Partner Profile for the Japanese and Korean markets and lead structured outreach to recruit against it — including Regional System Integrators, Digital Agencies, Product Development Agencies, Consultancies, and specialist analytics partners • Build partner-specific business plans that define target accounts, revenue goals, pipeline targets, sales plays, marketing activity, enablement needs, executive relationships, and quarterly milestones • Develop joint GTM plans with partners — including shared value propositions, co-sell motions, investment commitments, and defined outcomes • Negotiate partnership agreements including terms, co-sell commitments, and revenue expectations • Create repeatable partner motions that multiply Mixpanel’s reach, including account mapping, referral generation, co-selling, reseller motions, services-led opportunities, regional campaigns, and event-based demand generation • Work directly with Account Executives and Sales leaders to align partners to priority accounts and ensure partner involvement is captured correctly in Salesforce and PartnerStack • Enable partner sales, consulting, and technical teams so they can confidently identify Mixpanel opportunities, position the platform, and support early-stage sales conversations • Develop and maintain partner enablement materials including sales playbooks, co-branded collateral, and onboarding resources • Partner with Marketing to plan and execute campaigns, webinars, roundtables, executive dinners, customer events, and MDF-funded activities that create measurable pipeline • Own the day-to-day management of Mixpanel’s PRM system, ensuring partner communications, deal registrations, onboarding workflows, and programme content are accurate and consistently managed • Maintain accurate reporting on partner pipeline, forecasted revenue, partner activity, account mapping, campaign performance, and quarterly progress against plan • Evangelise Mixpanel at industry events, partner summits, and customer briefings across Japan and Korea • Champion the partner value proposition internally across Sales, Marketing, Enablement, Customer Success, and Solutions Engineering • Act as a commercial operator — not just a relationship manager — by constantly looking for ways to turn partner relationships into measurable growth for Mixpanel We’re Looking For Someone Who Has • 7+ years of experience in a high-growth SaaS environment, with 3+ years building Agency, Consulting, or Channel Partner GTM motions • Direct experience building, managing, or scaling partner relationships across the Japanese and/or Korean markets, with a strong understanding of the local partner landscape and how to generate pipeline through resellers, agencies, consultancies, and systems integrators • Demonstrated track record of driving partner-sourced pipeline and running effective co-sell programmes • Strong commercial instincts and a clear understanding of pipeline creation, opportunity progression, forecasting, partner…