Manager, Programmatic Engagement

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact We are looking for a Manager, Programmatic (Engagement) to join our team. This is a hybrid role that combines strategic account management with high-impact client engagement and solutions advocacy. You will own and nurture key relationships with WPP agency teams and clients, acting as a trusted partner who deeply understands their needs and proactively identifies opportunities to expand how WPP Media's solutions can support their goals. Alongside this, you will maintain a solid understanding of the programmatic landscape to ensure your recommendations are credible, relevant, and commercially sound. We are looking for a relationship-driven, commercially aware individual with a consultative approach, natural curiosity about client needs, and the confidence to grow partnerships in a fast-paced, ever-evolving environment. Skills and Experience Responsibilities of the role: Account Management & Client Growth: • Own and manage a portfolio of WPP agency and client accounts, building deep, trusted relationships that position you as their go-to partner for programmatic and media solutions. • Take a consultative approach to understanding agency and client challenges, goals, and planning cycles — using these insights to recommend relevant solutions from the WPP Media portfolio. • Proactively identify opportunities to deepen and expand existing partnerships through tailored recommendations, new product introductions, and strategic conversations. • Develop and deliver compelling proposals and presentations that clearly articulate how WPP Media's solutions can address client needs and deliver measurable outcomes. • Manage regular touchpoints, QBRs, and strategic reviews with agency and client stakeholders, keeping WPP Media's capabilities and value front of mind. • Build and maintain a healthy pipeline of growth opportunities, tracking progress and contributing to revenue targets. • Collaborate with internal product and strategy teams to shape solutions and packages that respond to market and client demand. Client & Agency Relationship Management: • Cultivate strong, senior-level relationships with WPP agency teams and clients, earning trust through responsiveness, strategic thinking, and consistent delivery. • Act as the primary point of contact and escalation point for your accounts, ensuring a seamless and positive client experience at every stage. • Lead the translation of agency/client needs into clear briefs and programmatic recommendations, working closely with the delivery and operations teams. • Collaborate with client and market teams to ensure smooth end-to-end workflows across briefing, booking, setup, optimisation, and reporting. • Build effective cross-functional partnerships with creative agencies, ad operations, and internal stakeholders to support campaign success. • Oversee sales administration processes for your accounts, ensuring accuracy, compliance, and consistency. Programmatic Knowledge & Strategic Oversight: • Maintain a solid working understanding of programmatic platforms including Display & Video 360, Campaign Manager, The Trade Desk, and Google Analytics — enabling informed and credible client conversations. • Understand key programmatic concepts including DSPs/SSPs, RTB, ad exchanges, audience targeting, Brand Safety, Viewability, and Ad Fraud to effectively position solutions and address client questions. • Provide strategic input on campaign briefs and media plans, ensuring alignment with client objectives and commercial goals. • Translate campaign performance data into clear, insight-led narratives that reinforce value and support growth conversations with clients. • Stay current on industry trends, emerging solutions, and competitor activity to maintain credibility and identify new opportunities. Measures of Success In three months: • Develop a comprehensive understanding of WPP Media's clients, brands, products, solutions portfolio, and commercial landscape. • Establish credibility and build strong working relationships with WPP agency teams, client stakeholders, and internal colleagues. • Conduct a full review of assigned accounts to understand current engagement and identify early opportunities for deeper partnership. In six months: • Be recognised as a trusted partner by agency and client teams — someone they proactively turn to for solutions and strategic input. • Demonstrate measurable growth in account engagement, with new opportunities identified and progressed. • Show strong command of WPP Media's solutions portfolio and the ability to match the right solutions to client needs. In 12 months: • Establish yourself as a key strategic contributor to planning and growth discussions for assigned agencies and accounts. • Demonstrate a track record of expanding client relationships and increasing the adoption of WPP Media's solutions within your portfolio. • Identify and implement improvements to account management processes that drive efficiency and client satisfaction. • Contribute to broader business development and go-to-market initiatives. Minimum Qualifications: • 4+ years of professional experience in digital media or ad tech, with demonstrable experience in account management, client partnerships, or a client-facing growth role — preferably within a m…