Sales Operations Analyst

Key Responsibilities 1.Sales Planning & Forecasting • Lead sales forecasting and planning activities to support business and operational planning. • Monitor actual performance against forecasts and budgets, identifying risks and recommending adjustments. • Improve forecasting accuracy by implementing better processes, tools, and reporting systems. • Develop dashboards and reports that provide visibility into sales performance and forecast accuracy. • Present meaningful insights and variance analyses to stakeholders 2. Sales Operations & Process Improvement • Design, implement, and optimise end-to-end sales processes across the customer lifecycle. • Drive automation and scalability of commercial processes through CRM systems and technology. • Ensure strong CRM data governance, including pipeline hygiene, naming conventions, and data quality. • Promote adoption of sales tools and continuously identify opportunities for process improvements. • Work with regional and cross-functional teams to enhance sales systems and workflows. 3. Business Performance & Revenue Optimisation • Analyse sales performance, customer trends, and market data to identify opportunities and performance gaps. • Develop dashboards and reports to monitor key sales metrics and recommend actionable improvements. • Partner with Sales Leadership to design commission structures, incentive programmes, and commercial frameworks. • Provide customer lifetime value (CLTV), churn, and profitability insights to support retention and upselling strategies. • Develop pricing guardrails and commercial principles that protect business margins while supporting growth. • Cross-functional Collaboration • Partner with Sales, Marketing, Finance, and Operations to ensure alignment on commercial objectives. • Support strategic planning by providing accurate data, insights, and recommendations. • Foster strong relationships with stakeholders to drive continuous process improvement and operational excellence. Requirements • 3–5 years of experience in Sales Operations, Sales Planning, Business Operations, Commercial Excellence, or Process Improvement. • Proven experience in sales forecasting, pipeline reporting, dashboard creation, and performance analysis. • Must have experience with SQL is an added advantage. Strong analytical and problem-solving capabilities, with advanced proficiency in Microsoft Excel (PivotTables, XLOOKUP, Dynamic Arrays, and Financial Modelling). • Experience working closely with cross-functional teams including Sales, Marketing, Finance, and Operations. • Demonstrated ability to influence stakeholders and drive process improvements without direct authority. • Strong analytical and problem-solving skills with the ability to interpret large datasets.