Visual Merchandiser Executive

About us Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are the leading direct-to-consumer womenswear brand, headquartered in Singapore, with an omni-channel presence across Indonesia and Malaysia, a retail franchise in Cambodia, and are fast expanding into international markets namely Hong Kong SAR China and United States of America. Founded in 2010, we are proudly female-founded with more than 70% female representation across our organisation, leadership and STEM roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences. There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!). The role You will be responsible for leading the brand’s visual merchandising function and ensuring that all stores deliver a consistent, inspiring, and commercially effective customer experience. As the key bridge between HQ and store teams, you will translate brand direction into impactful visual strategies and oversee their execution across all retail locations. Reporting directly to the Retail Manager, you will manage the full spectrum of VM activities—including concept development, store presentation, training, budgeting, and vendor management—while driving cross-functional initiatives that enhance brand expression, elevate visual standards, and maximise sales performance across the organisation. You should have / be • Demonstrates exceptional professionalism, strong work ethic, judgement and keen attention to detail. • Possesses a strong commercial mindset with a results-driven approach - proactively identifying store-level opportunities, analysing customer behaviour and commercial insights, and recommending data-backed visual merchandising improvements. • A structured problem-solver who can identify underlying causes of complex visual or operational challenges, collaborate with stakeholders, and evaluate solutions for effectiveness. • Demonstrate strong communication with clarity and impact, tailoring messaging to diverse audiences—strong coaching skill set with store VM teams, influencing HQ stakeholders, and fostering strong relationships with customers and external partners. • An adaptable lead who can manage change, respond to evolving retail contexts, and guiding teams through shifting priorities and urgent VM requirements. • Strong multi-tasking and execution abilities, and an ability to think /work systematically, with impeccable judgment and discretion • Proven ability to manage vendor relationships independently, with a strong focus on cost-efficiency and contract negotiation to ensure optimal service delivery and value Main responsibilities HQ Visual Merchandising Strategy & Capability Development Commercial, Campaign Planning & Coordination • Drive and support VM innovation in processes, guidelines and initiatives: translating business needs and commercial objectives into practical VM solutions. Partner closely with HQVM and countrylead to identify opportunities, brainstorm new ideas, test and refine VM approaches, as well as develop scalable and trackable practices to enhance customer experience and drive commercial performance. • Partner with HQ stakeholders to plan and execute key brand campaigns, seasonal launches and collaboration activations (e.g. International Women's Day, special collections and brand partnerships). • Support campaign planning and coordination in all markets to ensure consistency in visual storytelling and customer experience. • Involve in Sales Campaign Planning Decks and campaign communication with HQ VM leadership. • Raise VM brief preparation and communication across all markets’s VM Lead to ensure timely alignment and execution. Training & Capability Building • Develop weekly mannequin styling guidelines, ensuring alignment with product focus, seasonal storytelling and commercial priorities. • Create and update monthly New Arrival Product Training decks to strengthen product knowledge and styling confidence across markets. • Facilitate and conduct New Arrival Product Training sessions for Retail, VM and cross-functional teams. Store Opening • Involved store opening planning, timelines and execution for new stores with HQVM leadership. • Support store opening set-up and execution across markets as required. Singapore Visual Merchandising Excellence Commercial Visual Merchandising • Lead the end-to-end visual merchandising strategy across Singapore stores, ensuring alignment with brand identity, customer profiles and commercial objectives. • Plan, customise and execute store layouts, mannequin styling, visual displays and seasonal campaigns according to each store's customer demographic, traffic profile and business priorities. • Provide recommendations and feedback on store layouts, visual presentation and merchandise zoning to optimise customer flow, product discovery and sell-through performance. • Review and customise mannequin planning to ensure relevance to each store's trading performance and customer profile. Commercial Performance & Store Support • Partner closely with Store Managers and Retail leaders to identify opportunities to improve customer experience, conversion and product visibility through VM enhancements. • Analyse store performance, sales data and customer insights to recommend data-driven visual strategies. • Support key business periods, promotional campaigns, product launches and store events through effective VM planning and execution. • Conduct regular store visits to assess execution quality, identify opportunities and e…