Regional Sales Manager APAC

Sales and Business Development • Responsible for driving commercial growth and market development of the (C-UAS) anti-drone radar systems across the APAC region. • Execute sales strategies and go-to-market plans for assigned markets & segments, translating commercial priorities into concrete sales activities. • Identify & develop, and manage relationships with key customers, system integrators, partners, and other relevant stakeholders across APAC • Manage the full sales cycle, including strategic capture planning, lead generation & pipeline management, customer presentations, responses to customer requests, contract negotiations, and closing of contracts. Solution Sales and Customer Engagement • Work closely with Solution Specialists to develop and present solutions tailored to customer requirements. • Collaborate on technical and commercial customer inquiries, RFIs, RFPs, and tenders. • Actively participate in customer meetings, technical discussions, and field demonstrations of the solutions. • Understand customer applications and operational challenges and translate these into relevant solution proposals Market and Application Development • Apply C-UAS market and application knowledge to identify customer needs and new business areas & opportunities. • Monitor market developments, emerging applications, and the competitive landscape. • Identify and prioritize attractive market segments, projects, and strategic partnerships. • Represent the C-UAS solutions at relevant industry events, trade shows, exhibitions, and customer meetings. • Work closely with Product Management, Customer Insights, and Marketing to align commercial activities with market needs and product positioning. Qualifications • Minimum 8 years of relevant experience in C-UAS solution B2B sales/business development in APAC to the defence, security and critical infrastructure sectors • Experience with radar or surveillance technologies and the integration of sensors into broader C-UAS solutions is a strong advantage • Strong understanding of C-UAS applications, market dynamics, customer segments, and buying processes.