Digital Marketing Senior Exec (East/ MNC/ Electronics)

Job description • Manage and optimise regional websites, including website strategy, content, features, user experience, performance and ongoing enhancements. • Lead website and digital marketing activities for regional product launches and campaigns, covering planning, development, execution and performance measurement. • Manage website content across regional markets and coordinate integrated website and social media campaigns with internal teams and external digital partners. • Support regional social media content management and execution when required. • Support regional SEO/AEO/GEO strategies, including content development, optimisation and continuous improvements in response to evolving AI-driven search behaviour. • Analyse digital marketing performance using tools such as GA4, LiveChat and other marketing platforms, translating data into actionable business insights. • Develop and maintain Power BI dashboards to support data-driven decision-making across regional teams. • Integrate generative AI tools to improve content creation, campaign planning, marketing analysis and productivity. • Manage and optimise AI virtual assistant capabilities to help regional teams generate actionable marketing insights. • Support CRM and email marketing activities, including content development, customer journeys, customer behaviour analysis, segmentation and Customer Lifetime Value (CLV) analysis. • Maintain customer databases and mailing lists in collaboration with relevant internal teams, and evaluate new CRM tools and capabilities. • Ensure compliance with applicable data privacy policies and regulations. • Manage marketing expenses, budgets, purchase orders and invoices. • Perform other duties as assigned by management. Requirements • Minimum 2 years of digital marketing experience across multiple international markets, preferably APAC and/or MEA. • Hands-on experience with CMS platforms, Google Analytics, Google Search Console and marketing automation tools such as Salesforce Marketing Cloud or equivalent. • Strong analytical skills with the ability to identify trends and translate data into actionable recommendations. • Able to manage multiple projects and deadlines in a fast-paced environment. • Strong written and verbal English communication skills with good attention to detail and organisation. • Proactive, resilient and self-driven, with the ability to work independently. HOW TO APPLY: Interested applicants, please click on “Apply Now” or submit your resume to ref4@trustrecruit.com.sg We regret only shortlisted candidates will be notified. Important Note: Trust Recruit Pte Ltd is committed to safeguarding your personal data in accordance with the Personal Data Protection Act (PDPA). Please read our privacy statement on our corporate website www.trustrecruit.com.sg. Trust Recruit Pte Ltd EA License No: 19C9950 EA Personnel: Chong Kar Mun EA Personnel Reg No: R2089894