Marketing Manager

Regional Marketing Manager Who is Sonar? We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. Sonar is driving the future of agent-centric software development. As the leader in AI code review and verification, we solve a critical problem: ensuring that software generated by AI-assisted developers or autonomous agents is reliable, secure, and maintainable. Integrating seamlessly with Claude Code, Codex, Cursor, GitHub Copilot, Gemini, and Devin, we help over 75% of the Fortune 100 build trusted, reliable, compliant software. Customers who use Sonar are 44% less likely to report an outage due to AI-generated code. We believe code verification is the critical missing link in the Agent-Centric Development Cycle (AC/DC). Industry giants like Nvidia, ServiceNow, Booking.com, Goldman Sachs, AstraZeneca, and Ford Motor Company count on us to provide independent, explainable, consistent review and governance of their AI-generated code via products like: • SonarQube: The world’s leading AI code review and verification platform. • SonarQube Foundation Agent: Currently topping the leaderboards for agentic software repair. • SonarSweep & Sonar Context Augmentation: Providing the enterprise-grade context and constraints agents need to be truly effective. Our team operates across global hubs in Austin, Bochum, Dubai, Geneva, London, Singapore, Tokyo, and Washington D.C. We move with a mindset we call CODE: • Committed to our customers and community. • Obsessed with quality. • Deliberate in our decisions. • Effective as one team. With over $400M in revenue and profitable, fast-paced growth, we are building the backbone of the AI software revolution. If you’re hungry to have an impact, want to build at a fast pace, and ready to work at the forefront of AI, we want to hear from you. Position description Asia-Pacific & Japan is one of Sonar’s fastest-growing regions, and we are investing to match its momentum. Based in our Singapore hub, the Regional Marketing Manager is a full-funnel role created to scale marketing across APJ on two fronts: partnering with and supporting our Field Marketing Manager on regional events and field programs, and owning regional demand generation to drive a consistent, measurable flow of pipeline — working hand-in-hand with our performance marketing agency and central team to take that demand to market. You will help turn global campaigns into locally resonant programs across diverse markets — from English-language markets like Australia, Singapore, Malaysia, and India, to local-language markets across Japan, North Asia, and the rest of Southeast Asia. A core part of the role is making Sonar speak the language of the region. You will coordinate and prioritize the localization of sales enablement materials and web pages — Japanese as the clear priority, with the potential to expand into Mandarin Chinese, Korean, and other regional languages — managing translation partners and vendors to ensure quality and cultural relevance. Success requires equal parts strategic thinking, hands-on execution, strong analytics, and a genuine understanding of the distinct marketing, buyer, and cultural dynamics that make each APJ market unique. What you will do • Own regional demand generation: Plan and execute APJ demand gen programs — webinars, content syndication, email, event follow-up, and account-based programs — across global and region-specific channels (e.g., LinkedIn, content syndication, and local platforms such as WeChat, LINE, Naver, and Yahoo Japan) to drive a consistent, measurable flow of pipeline. • Coordinate with performance marketing: Partner with our performance marketing agency and central team to brief, launch, and optimize regional paid programs (search, social, display), owning the APJ inputs, targeting, and results — much as you will with SEO. • Support and amplify field marketing: Partner with and support the region’s Field Marketing Manager to deliver events, executive roundtables, workshops, webinars, trade shows, and booths across APJ — helping plan, staff, and follow up so programs convert into pipeline. • Lead localization and prioritization: Coordinate and prioritize localization of web pages and sales enablement materials — Japanese first, with potential expansion to Mandarin Chinese, Korean, and other regional languages — managing translation vendors and partnering with web and content teams to ship quality, culturally relevant assets. • Optimize regional web and search presence: Partner with web, SEO, and content teams to grow organic and AI-driven (LLM/GEO) visibility and conversion for APJ markets and local-language pages. • Drive pipeline and reporting discipline: Contribute to the regional pipe-gen cadence — tracking true leads and true pipeline against goals, and delivering monthly and quarterly reporting on program performance with clear, data-driven recommendations. • Partner on channel and partner marketing: Collaborate with channel and alliance partners on co-hosted events and joint campaigns that generate incremental pipeline at scale. • Bring market and cultural insight: Maintain a deep understanding of the distinct marketing, buyer, and cultural dynamics of countries across APJ — with particular depth in Japan — and translate that insight into how programs are designed, localized, and prioritized. • Collaborate cross-functionally: Work closely with regional sales, the global field and corporate marketing teams, web, demand gen, and communications/PR to ensure aligned messaging, strategy, and…