Live Commerce Intern

This internship is designed for students who want real exposure to how modern retail brands operate today, beyond traditional brick-and-mortar retail. Interns will gain hands-on experience across: • Retail operations • Social commerce • Customer behaviour • Inventory & fulfillment • Product preparation & merchandising • Livestream preparation • Event activations LIVE COMMERCE INTERN Department: Live Commerce Report to: Live Commerce Manager Location: Singapore Suitable For Students Studying: • Retail • E-Commerce • Fashion Business • Hospitality & Events (A) KEY RESPONSIBILITIES (I) Pre-Livestream Preparation • Confirm livestream line-ups and show structure • Coordinate with Operations for product withdrawals and availability • Set up studio spaces with programming in mind (rack arrange in show order) • Prepare product lists, live carts, and backup items for quick swaps (II) During the Livestream • Monitor audience engagement, comment, and cart behaviour in real time • Guide host on: When to change items Which colours or styles to priorities When to revisit high-performing products • Call out promos, brand messages and pacing cues • Make real-time decisions to adjust the show flow for better engagement • Troubleshoot technical or operational issues without disrupting the live (III) Post-Livestream • Ensure products are packed, returned, or stored properly • Reset studio and shared spaces • Review basic post-live reporting and internal notes for improvement (IV) Backend & Operational Support • Supervise ad-hoc teams for steaming, folding, hanging, and labelling • Build deep familiarity with YHF’s operational systems and TikTok Shop • Support ad-hoc operational tasks when needed (stock take, data entry, packing) (B) REQUIREMENTS • You think in flows, sequences, and storytelling • Comfortable directing host and making quick decisions • Strong communicator who can give clear, calm instructions • Organised, detail-oriented, and confident juggling multiple elements live • Enjoys routine but can adapt quickly when the plan needs to change • Interested in live commerce, fashion, production, and audience behaviour • A natural problem-solver who stays steady under pressure (C) WHAT YOU’LL LEARN Unlike traditional retail internships focused only on physical stores, this role provides exposure to how next-generation retail brands operate across both online and offline channels. • Plan and program livestream as structured styling shows, not ad-hoc selling • Control the live flow by guiding hosts on what items to feature and when • Ensure every livestream follow a clear run-of-show that drives engagement, storytelling and conversion • Hands-on learning environment • Portfolio-worthy exposure to modern retail operations • Support hosts, audience, and operations to deliver a smooth, confident live experience