Senior Performance Marketing Executive

About the Role We are looking for a strategic, data-driven and performance-focused Senior Performance Marketing Executive to drive digital demand generation and customer acquisition. You will take ownership of end-to-end performance marketing campaigns that generate qualified leads, support pipeline growth and contribute to measurable business growth. Working closely with Product Marketing, Brand, Sales, Business Units, media agencies and platform partners, you will use data, customer insights and experimentation to continuously improve campaign performance and maximise marketing ROI How you’ll contribute to MyRepublic’s success: • Develop and execute integrated performance marketing strategies to drive qualified leads, pipeline growth and customer acquisition. • Plan, manage and optimise paid media campaigns across Google Ads, Microsoft Ads, LinkedIn, Meta, Yahoo Native, display and remarketing. • Manage media budgets and investments to optimise ROI, CPL and overall campaign efficiency. • Drive continuous optimisation through A/B testing, audience segmentation, bid strategies, creative testing and landing page improvements. • Monitor campaign performance and develop dashboards covering lead quality, attribution, conversion rates and key marketing KPIs. • Work with media agencies and platform partners to ensure campaigns are delivered on schedule and meet performance objectives. • Collaborate with Product Marketing, Brand, Sales and Business Units to translate business priorities into measurable digital initiatives. • Drive website conversion optimisation across landing pages, lead forms, user journeys and CTAs. • Support SEO and SEM initiatives to improve organic visibility and website traffic. • Manage marketing tracking and measurement, including GA4, Adobe Analytics, Google Tag Manager, conversion tracking, UTM governance and attribution. • Analyse customer behaviour and audience insights to identify growth opportunities and improve targeting strategies. • Drive first-party data activation, audience segmentation, remarketing and lookalike audience strategies. • Explore emerging digital platforms, AI-powered marketing tools and automation opportunities to improve marketing efficiency. • We think you’ll fit in great with us if you: • Experience in performance marketing, digital marketing or growth marketing. • Experience in B2B technology, telecommunications, ICT, SaaS or related industries is preferred. • Strong hands-on experience with Google Ads, Microsoft Ads, LinkedIn Campaign Manager, Meta Ads Manager and native advertising platforms. • Proficiency in GA4, Adobe Analytics, Google Tag Manager, Looker Studio and other digital analytics platforms. • Strong understanding of SEO, SEM, CRO, marketing automation and attribution modelling. • Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Zoho or similar. • Strong analytical and problem-solving skills, with the ability to translate data into actionable marketing insights. • Strong project and stakeholder management skills, including experience coordinating agencies and cross-functional teams. • Excellent communication and presentation skills, with the ability to present campaign performance and strategic recommendations to senior stakeholders. • Self-motivated, commercially driven and comfortable working in a fast-paced, performance-oriented environment. • Why Join Us? At MyRepublic , we believe in creating a workplace that values your well-being, growth, and happiness — both in and out of work. Here’s what you can look forward to when you join our team: • Wellness Day - Enjoy 1 wellness day every quarter to rest, recharge, or do something that makes you feel great. • Industry Leading Family Care Benefits – Time off to care for your loved ones when they need you most. • Birthday Leave – Celebrate you ! Take a day off on your special day. • Work From Anywhere (WFA) Leave – Up to 20 days a year to work from wherever inspires you. • Hybrid Work Arrangement – Enjoy flexibility with a mix of office collaboration and remote work. • Plenty of Fun Events! – From team bonding activities to festive celebrations, there’s always something happening to keep the energy high and connections strong. • From being the first to launch 1Gbps broadband plans and the first network optimised broadband service for gaming in Singapore, to crafting workplace practices that put wellbeing at its core, our values guide us in everything we do at MyRepublic. It’s the secret sauce that makes us tick. If you espouse the following, we know you would fit in great with us!