Global Head of Marketing (FMCG/Global Markets/Innovation/Strategies/Campaigns/Goal-Oriented)

Brand Strategy & Positioning • Develop and execute long-term brand strategies aligned with business objectives • Define brand positioning, tone of voice, and messaging frameworks • Ensure brand consistency across all touchpoints Campaign Planning & Execution • Lead the planning and execution of integrated marketing campaigns (digital, offline, social, retail) • Collaborate with internal teams and external agencies to deliver impactful campaigns • Monitor campaign performance and optimize for effectiveness Market & Consumer Insights • Conduct market research and analyze consumer behavior and trends • Translate insights into actionable brand initiatives • Track competitor activity and identify opportunities Content & Creative Development • Oversee content strategy including social media, advertising, and brand storytelling • Work closely with creative teams to produce high-quality marketing assets • Ensure all communications align with brand identity Performance & Analytics • Track and report on brand KPIs such as awareness, engagement, and equity • Use data to inform decisions and improve campaign performance • Manage marketing budgets and ROI Stakeholder Management • Collaborate with cross-functional teams including sales, product, and retail • Manage relationships with agencies, partners, and vendors HOW TO APPLY: Interested applicants, kindly send your resume in MS WORD format to ref83@trustrecruit.com.sg or please click on “Apply Now”. We regret only shortlisted candidates will be notified. Important Note: Trust Recruit Pte Ltd is committed to safeguarding your personal data in accordance with the Personal Data Protection Act (PDPA). Please read our privacy statement on our corporate website www.trustrecruit.com.sg. Trust Recruit Pte Ltd EA License No: 19C9950 EA Personnel: Foo Yan Wen (Isabel) EA Personnel Reg No: R23116055