Marketing Associate | Somma & Fico

Somma is part of The Lo and Behold Group, a hospitality company known for its ability to create timeless destinations and thought-leading experiences. As a team, we are very passionate about the potential our industry has in shaping a city and take great pride in grooming the next generation of hospitality leaders. We build career paths around the individual, develop training modules both in-house and out, and design incentives and recognition programmes to ensure that good work always pays off. For its efforts, the group has been recognised as a Human Capital Partner with the Ministry of Manpower, a “Great Place To Work” (2022 to 2026) and one of AON’s Best Employers. Wherever you are on the team, whatever your definition of success, we’ll set you on the right path. The Marketing Associate for Behold Mirko (Somma & Fico) will craft and execute comprehensive marketing strategies to establish the brand as a trailblazer in Italian cuisine. This role combines strategic vision and creative ingenuity to enhance brand identity, amplify event marketing, and drive digital outreach. Key Responsibilities • Marketing Strategy & CampaignsDevelop marketing strategies that reflect the unique identity of the venue.Execute cut-through 360-marketing campaigns that drive impactful business outcomes and cultural resonanceCollaborate with HQ’s creative agency, external agencies and freelancers to produce compelling branding materials. • Digital Marketing & Social MediaCreate on-brand content across social media and eDM platforms.Manage digital channels, including website updates and social media platforms.Monitor and optimise campaigns using data analytics to ensure audience reach and engagement. • Public Relations & StorytellingFoster relationships with local and international media, influencers, and industry partners.Plan and execute press and KOLs campaigns, including crafting compelling press releases, fact sheets, bios, media pitches, and facilitation of media interviews and tastings. • Event and Partnership MarketingIdentify, review and evaluate partnership opportunities to elevate the brand experience.Plan and execute marketing efforts for events, collaborations, and seasonal launches. • Guest EngagementWork with Operations teams to develop VIP customer initiatives and on-going loyalty ideas to enhance overall guest retention.Work with the Operations team to identify opportunities to elevate guest experience. Analyze guest feedback to refine marketing efforts and dining experiences. • Operational CollaborationWork closely with the operations and culinary teams to ensure alignment of marketing campaigns with service delivery. • Creative Production Develop and adapt compelling key visuals and artwork for events, campaigns, and seasonal launches, ensuring consistency with the overall brand and suitability across various marketing platforms.Capture and edit photos to create engaging and timely social media content Collaborate with agencies to manage the production of marketing collaterals, ensuring quality and timely delivery • Project ManagementOversee and manage master timeline to ensure work goes out on time Communicate and drive marketing agenda at outlet meetings Qualifications • Bachelor’s degree in Marketing, Communications, or related fields. • 1 to 4 years of experience preferred, ideally in F&B or hospitality, but fresh graduates are welcome to apply. • Proven track record of managing high-profile brands or projects. Desired Skills • Strong content creator with exceptional storytelling abilities. • Proficiency in digital marketing tools and platforms (e.g., Ads Manager, SEO, Mailchimp, CRM systems). • Strong interpersonal skills for partnership building and media relations. • Analytical mindset with experience in campaign performance metrics. • Keen eye for aesthetics with a flair for visual storytelling. • Proficiency in basic design, including experience with Adobe Creative Suite. • Proficiency in photography and videography is advantageous We love people who are: • Excellent communicators • Able to perform under stress and uncertainty • Meticulously organised & structured • Highly effective and can get things done • Go above and beyond to make someone else's day • Are thoughtful and kind, while upholding high standards • Own outcomes and drive solutions • Are ever-curious and always learning Take an inside look at our culture or find out more here. https://www.lobehold.com/playbook https://instagram.com/tlbg.openarms Click on Apply or send your CV via Whatsapp to 83386531. Should your application progress to the next stage, we will be in contact to arrange for an interview.