Marketing Executive/Senior Executive

Job Summary • Opportunity : A chance to make a measurable impact by driving lead generation and marketing initiatives that increase company performance. • Role : Combine lead-generation expertise and marketing leadership to build targeted marketing and sales actions, using Microsoft, SAP, and Keyence software to guide and execute those initiatives. • Objective : Drive lead generation and marketing initiatives that translate into targeted sales actions, guided by market insights and sales direction. • Marketing scope : Lead integrated B2B marketing activities — promotional planning, lead generation, and sales enablement — and guide the marketing team toward measurable growth. Job Description • Execution of Marketing Activities • Plan: based on leveraged result generation, efficiency and impact Do: ensure accurate and smooth implementation and information arrangement Check: focus on the eventual numeric result and judge objectively Action: extract the improvement core from mixed factors, and shape up for the next • Identification and Research on New & Existing Market Potential • Selectively investigate industries that align with our future sales share (e.g. Research Institutions, Robotics, Biomedical, Electric Vehicle) • Refining In-house Database (CRM System) • Maintain integrity of the database Explore methods to grow the customer base in the system • Customer Support Function • Extract customer needs through direct communication (phone, email, visits) Provide required and additional solutions from limited information • Support to Sales Team • Generate reports and conduct analysis to reveal unseen sales potential Assist sales administrative work Requirements • Skills: • Proficient in Excel; familiarity with Power BI, Tableau, or Power Automate is a plus. Strong command of English, comfortable engaging prospects and customers directly by phone, email, and in person. • Experience & qualifications • 3-6 years professional marketing experience (B2B preferred). Proven experience in lead generation, campaign execution, and marketing initiatives. Demonstrated leadership potential: able to set direction, guide sales priorities and actions, and drive execution. Minimum Bachelor’s degree. • Personal qualities • Proactive in proposing ideas for sales performance improvement. Curious to investigate the reasons behind any outcomes. Purpose-driven mindset, always questioning the 'why' behind actions. High hospitality standards, akin to a first-class hotel, understanding and anticipating others' needs. Ready to take immediate action. Meticulous and likes to double-check completed assignments, committed to thoroughness in achieving decided objectives. Results-driven, well-organized, and attentive to detail What We Offer • Culture: Empowerment within the scope of data performance, flat hierarchy, respect for frontliners' opinions, teamwork in problem-solving • Environment: A hardworking and talented team, a company where diligent and steady performers thrive, rational and grounded in reason