Marketing Manager

DUTIES & RESPONSIBILITIES: • Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy • Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely • Conducts an analysis of the effectiveness of marketing campaigns • Interviews, hires, and trains marketing staff members • Establishes marketing goals based on past performance and market forecasts • Oversees current offerings and comes up with initiatives for new products or services • Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies • Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams • Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects • Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition • Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings • Works within the department budget to develop cost-effective marketing plans for each product or service • Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives • Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback • Builds relationships with external content providers such as publishers to pursue publicity and promotional activities • Plays an active role in improving the development of customer database • Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality • Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences • Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed QUALIFICATIONS: • Bachelor's Degree in Marketing, Business, or related field • Expert on media channels, client relationships • Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication • Excellent leadership, people management, and detail-orientated • Well-versed in marketing budgeting and organisation • Copywriting skills • Computer-literate - Microsoft Office, Mac, and Windows OS • Multi-tasking skills