Brand & Marketing Manager

The 1872 Clipper Tea Co. is seeking a visionary Brand & Marketing Manager to be part of its core management team. As the strategic architect of our "farm-to-cup" evolution, you will be a key driver of our next level of growth, bridging our rich heritage with modern lifestyle trends and ensuring ethical commerce remains at the heart of our global expansion. This is a pivotal role for a creative storyteller who understands the nuance of premium retail/F&B and the data-driven world of modern e-commerce. Reporting directly to the General Manager, you will manage the synergy between our digital flagship, physical retail boutiques, and signature tea bars. Roles & Responsibilities Strategic Brand & Partnerships • Develop and execute a marketing roadmap that elevates "modern tea culture" and defines our market positioning. • Identify and secure high-impact partnerships with lifestyle brands, luxury hospitality, and corporate entities to expand brand reach and prestige. • Champion the "Ethical Commerce" narrative, ensuring our commitment to grower communities is a core USP integrated into all brand and partnership touchpoints. Campaign Management & Performance • Lead the planning and rollout of 360-degree marketing campaigns across digital, retail, and tea bar channels. • Manage and optimise the marketing budget, ensuring high efficiency in spend. • Track and report on campaign performance, focusing on ROAS and ROI across all consumer touchpoints. Digital & E-commerce Growth • Direct the growth of our digital flagship, optimising the UI/UX and user journey for a premium, seamless experience. • Manage full-funnel digital marketing, including SEO/SEM strategy, paid social media, and email automation flows. Omni-channel Integration (Retail & Tea Bars) • Design immersive O2O (Online-to-Offline) campaigns to drive foot traffic and loyalty for physical boutiques and tea bars. • Ensure a consistent, world-class sensory brand experience across all physical "offline" touchpoints. PR, KOL & Community Engagement • Lead a robust PR and communications strategy to position the brand within premium tea and lifestyle sectors. • Identify and manage high-value partnerships with KOLs and influencers who align with our values of craftsmanship and sustainability. Team Leadership • Lead and mentor a high-performing marketing team, fostering a culture of innovation and excellence. • Direct the creation of high-fidelity brand assets that honor our history while appealing to a contemporary global audience.