Brand Marketing Manager

About the Role We are looking for a Brand Marketing Manager to lead the activation, execution, and management of brand marketing campaigns across global markets. You will manage advertising campaigns across digital channels, collaborate with internal teams and external agencies, and use data-driven insights to deliver measurable brand recognition and engagement. Key Responsibilities • Brand Campaign Activation, Execution & Management: Develop, activate, and manage brand marketing campaigns across social media, programmatic, YouTube, and local media, partnering with Content, Performance Marketing, Creative, Brand & PR teams, and external agencies to deliver against defined KPIs • Agency & Project Management: Brief, steer, and hold creative and advertising agencies accountable for output quality and deadlines, overseeing project timelines, budgets, and deliverables across concurrent campaigns • Creative & Brand Content Production: Drive end-to-end brand content creation from concept development and scriptwriting through production and post-production, ensuring all assets are visually compelling and consistent with brand guidelines • Performance & Optimisation: Monitor, analyse, and report on key marketing metrics across all brand initiatives, anchoring activity to measurable outcomes including reach, engagement, conversion, and ROI to continuously optimise campaign performance • Market Intelligence: Track global marketing trends, competitive landscapes, and consumer insights to inform brand strategy and ensure the brand remains relevant across markets What We're Looking For • Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field, with 5+ years of experience in brand marketing combining in-house and agency exposure • Proven ability to deliver measurable campaigns across multiple digital channels, with a strong understanding of paid media including budget allocation, performance reporting, and A/B testing; familiarity with Meta Ads Manager, Google Ads, and GA4 is an advantage • Prior experience working in and/or managing creative or advertising agencies is strongly preferred; experience in fintech, financial services, or technology industries is a plus • Strong project management and communication skills, with the ability to manage multiple priorities, agencies, and stakeholders simultaneously and present ideas persuasively to creative teams and business stakeholders • Strong understanding of digital marketing analytics, with the ability to translate data into actionable insights that improve campaign performance