E-commerce & Social Commerce Executive

About the role MXHL PTE LTD is a fast-growing logistics and e-commerce enabler based in Singapore. Through our platform uParcel, we support businesses with last-mile delivery and are expanding into social commerce, helping brands grow their sales on TikTok Shop, Shopee, and other digital channels. We are looking for a hands-on and independent E-commerce & Social Commerce Executive to drive content, live selling, and marketplace operations. What you'll be doing 1. Social Media & Content Creation • Plan, create and publish creative content on TikTok and Instagram • Build network with Affiliates for sponsored postings and product samples • Build Brand kit for each channel, identify trending content formats and adapt them for brand use • Shoot and edit short-form videos (Reels, TikTok) • Maintain a consistent posting schedule 2. Live Commerce (TikTok / Instagram Live/Shopee) • Plan and host live selling sessions • Prepare engaging scripts, promotions, and product showcases • Engage with viewers and drive conversions during live sessions • Analyse live performance and improve results 3. Marketplace Management (Shopee & TikTok Shop) • Upload and optimise product listings (titles, descriptions, images) • Manage pricing, promotions, and campaigns • Monitor stock levels and coordinate with fulfilment team • Ensure smooth order processing and customer experience 4. Campaign & Performance Management • Execute platform campaigns (e.g. 9.9, 11.11, flash sales) • Track performance metrics (sales, conversion rates, engagement) • Suggest improvements based on data insights 5. Coordination & Operations • Work closely with internal logistics team (uParcel) for fulfilment • Source and Liaise with affiliates, suppliers, brands, and partners • Ensure timely execution of all campaigns and content plans Requirements • 2-3 years of experience in e-commerce, social media, or digital marketing • Familiar with TikTok, Instagram, Shopee, and/or TikTok Shop • Comfortable appearing on camera and hosting live sessions • Basic video editing skills (CapCut, Canva, or similar) • Creative ideas with Strong execution skills and attention to detail • Hands on and able to independently perform the work requirements without supervision Good-to-Have • Experience running TikTok Live or live selling • Experience managing Shopee or TikTok Shop backend • Understanding of social commerce trends in Singapore/Malaysia • Basic knowledge of ads (TikTok Ads / Shopee Ads) Personality Traits • Proactive and hands-on (not afraid to execute) • Creative but also data-driven • Comfortable working in a fast-paced startup environment • Strong communication and problem-solving skills KPIs (What Success Looks Like) • Consistent content output (e.g. 3–5 posts per week) • Growth in followers and engagement • Successful execution of live sessions • Increase in sales and conversion rates • Accuracy and efficiency in marketplace operations Salary & Benefits • Salary range: SGD 3,000 – SGD 4000 (depending on experience) • Performance-based incentives (optional) • Opportunity to grow into a managerial role • Exposure to fast-growing e-commerce and logistics industry How to Apply Interested candidates should submit: Resume Portfolio (TikTok / IG content, if any) (Optional but highly encouraged) A short video introducing yourself or sample content that was created on tiktok or instagram