M04 - Senior UX Designer

We are looking for a Senior UX Designer / UX Lead who combines a deep understanding of human behaviour, cognitive psychology, and design thinking to craft exceptional user experiences. You will play a pivotal role in planning, designing, and executing UX strategies that transform complex challenges into intuitive and engaging digital solutions. Key Responsibilities  • Plan and conduct user research including interviews, surveys, workshops, usability testing, and A/B testing. • Analyse research findings to translate user insights and behavioural data into actionable design opportunities. • Apply knowledge of cognitive biases, decision-making processes, and human psychology to inform design strategies. • Create wireframes , user flows, and prototypes (low- to high-fidelity) using tools such as Figma. • Test and iterate design concepts with users to refine experiences and ensure alignment with user mental models. • Deliver design solutions that are elegant, intuitive, and aligned with both user needs and business goals. • Drive iterative design improvements based on user feedback , stakeholder input, and performance metrics. • Champion human-centred design principles and behavioural insights to optimise user journeys and interfaces. • Partner closely with product managers, developers, and marketing teams to ensure designs are feasible, effective, and aligned with business strategy. • Advocate for the user at every stage of the product lifecycle through evidence-based recommendations. • Recommend and implement UX tools and methodologies that enhance design quality, collaboration, and efficiency. • Contribute to the continuous improvement of design processes and systems within the organisation. Experience & Qualifications • Minimum 7 years of professional UX design experience. • Demonstrated expertise in user behaviour, cognitive principles, and interaction design. • Proven ability to apply behavioural insights to create digital experiences that drive user engagement and business results. • Strong proficiency with UX tools including Figma, Adobe XD, Miro, UserTesting, Hotjar , or similar. • Hands-on experience in research, prototyping, usability testing, A/B testing, design thinking, service design, and accessibility standards. • Excellent communication, facilitation, and stakeholder management skills.