Social Media Manager, Corporate Communications Office

Interested applicants are invited to apply directly at the NUS Career Portal. Please note your application will only be processed if you apply via NUS Career Portal. NUS Career Portal link: https://careers.nus.edu.sg/job/Social-Media-Manager%2C-Corporate-Communications-Office/33259-en_GB/ We regret that only shortlisted candidates will be notified. About NUS Business School Founded in the same year that Singapore gained independence, NUS Business School stands today among the world’s leading business schools. It is distinctive for offering the best of global business knowledge with deep Asian insights, preparing students to lead Asian businesses to international success and to help global businesses succeed in Asia. For more than 50 years, NUS Business School has offered a rigorous, relevant and rewarding business education to outstanding students from across the world. That would not have been possible without a group of dedicated professionals who are passionate about building a positive environment to grow and groom future business leaders. And we are looking to add to our BIZ family! To learn more about the NUS Business School, please visit https://bschool.nus.edu.sg/ Job Description The incumbent will play a key role in enhancing the global brand and reputation of NUS Business School as a leading world-class university for business education, thought leadership and research. He/she will undertake the key responsibility of enhancing and driving social media executions to create engagements and resonance with target audiences in key markets, thereby creating positive perceptions and top of mind recall in the digital space. About the Role: We are looking for a strategic and creative Social Media Manager to lead our social media presence across key platforms (e.g., LinkedIn, Instagram, Facebook, X/Twitter, TikTok, YouTube). You will develop and execute social media strategies, create engaging content, grow our audience, and help drive brand awareness, engagement, and conversions. Key responsibilities include: Strategy & Planning • Develop and implement a social media strategy aligned with overall business and marketing goals • Define target audiences, platform‑specific approaches, messaging guidelines, content pillars, and posting calendars Content Creation & Management • Conceptualise, write, and produce original content (text, images, short videos, carousels, stories, etc.) tailored to each platform • Maintain a consistent brand voice, tone, and visual identity across all social channels • Stay up to‑date with emerging social‑media trends, algorithms, formats, and tools • Recommend new channels, features, or formats (e.g., Reels, live‑streaming, Communities) to keep our presence fresh and relevant Publishing & Community Management • Schedule and publish posts using social‑media tools (e.g., Meta Business Suite, LinkedIn, X, TikTok, scheduling platforms) • Monitor comments, messages, and mentions; respond promptly and professionally to build community and handle queries Analytics & Reporting • Track KPIs such as reach, engagement, follower growth, click‑through rates, leads, and conversions • Prepare regular reports and translate insights into action plans to optimise campaigns and content Brand & Reputation Management • Monitor brand sentiment and potential issues on social media and escalate as needed • Ensure all social‑media activity complies with internal policies, data‑privacy rules, and platform terms Others • Support school-level events such as the annual commencement ceremonies • Other duties as assigned by the management Qualifications • Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience) • At least 6 years’ experience managing social media for a brand or organisation, preferably in B2C, education, or professional services • Adept at copywriting and customising the messages and visual assets for targeted marketing purposes. Strong proficiency in spoken and written English is required • Strong written and visual‑storytelling skills; experience creating content for LinkedIn, Instagram, and at least one short‑form video platform • Proficiency with social‑management tools (e.g., Hootsuite, Sprout Social, Buffer), analytics (Meta Business Suite, LinkedIn Analytics, Google Analytics), and design/video editing tools (Canva, CapCut, etc.) • Data‑driven mindset with ability to interpret reports and adjust strategy • Excellent communication, collaboration, and time‑management skills, with ability to juggle multiple platforms and deadlines (Appointment job grade will commensurate with the selected candidate's experience)