Head of E-Commerce

About the Role We are looking for an experienced and results-driven Head of E-Commerce to lead and grow our online business across multiple e-commerce platforms. You will be responsible for developing the overall e-commerce strategy, driving online sales and profitability, optimizing marketplace performance, and leading the e-commerce team. This role is ideal for someone who understands both commercial strategy and day-to-day marketplace operations and is passionate about the pet industry. Key Responsibilities E-Commerce Strategy & Growth • Develop and execute the overall e-commerce strategy to achieve sales, revenue, and profitability targets. • Lead the growth of our online stores across Shopee, Lazada, TikTok Shop, Shopify, Amazon, and other relevant platforms . • Identify new opportunities, channels, products, and strategies to increase online revenue. • Develop monthly and quarterly sales plans based on business goals and market trends. Marketplace Management • Oversee product listings, pricing, promotions, campaigns, vouchers, bundles, and store merchandising. • Ensure products are properly positioned, competitively priced, and optimized for conversion. • Monitor marketplace performance, rankings, traffic, conversion rates, customer reviews, and overall store health. • Work closely with marketplace representatives and platform partners to maximize available opportunities. Sales & Profitability • Own e-commerce revenue and profitability targets. • Analyze sales, margins, advertising spend, discounts, and promotional costs. • Develop strategies to improve average order value (AOV), conversion rate, repeat purchases, and customer lifetime value . • Ensure promotions and campaigns deliver measurable commercial returns. Marketing & Campaign Management • Plan and oversee major online campaigns, including platform mega-sale events and seasonal promotions. • Work closely with the marketing team on digital campaigns, social media, content, livestreaming, affiliate marketing, and influencer activities. • Develop strategies to increase traffic and customer acquisition while maintaining healthy margins. • Test and optimize campaigns based on performance data. Inventory & Operations • Work closely with the procurement and logistics teams to ensure sufficient inventory for online demand. • Monitor inventory levels, sell-through rates, best sellers, slow-moving products, and stock-outs. • Coordinate product launches and promotional campaigns with inventory availability. • Improve order fulfillment, customer experience, and operational efficiency. Team Leadership • Lead, coach, and develop the e-commerce team. • Set clear KPIs and performance targets for team members. • Establish efficient processes for daily marketplace operations, campaign execution, reporting, and customer service. • Foster a performance-driven and data-oriented culture. Data & Reporting • Monitor and report key e-commerce KPIs, including:Gross Merchandise Value (GMV)Revenue and gross marginConversion rateTraffic and customer acquisitionAverage Order Value (AOV)Return on Ad Spend (ROAS)Advertising spendRepeat purchase rateProduct sell-through • Provide regular insights and recommendations to management based on data. Requirements • Bachelor's degree in Business, Marketing, E-Commerce, Retail Management, or a related field. • 5+ years of experience in e-commerce , with at least 2–3 years in a leadership or managerial role. • Proven track record of growing online sales and managing e-commerce P&L or commercial performance. • Strong hands-on experience with platforms such as Shopee, Lazada, TikTok Shop, Shopify, Amazon, or similar marketplaces . • Strong understanding of digital marketing, marketplace advertising, promotions, pricing, and conversion optimization. • Strong analytical and problem-solving skills. • Experience managing and developing an e-commerce team. • Excellent communication, organizational, and project management skills. • Strong commercial mindset with a focus on both revenue and profitability . • Experience in Pet, FMCG, retail, consumer products, or other fast-moving e-commerce categories is highly preferred. Key Performance Indicators (KPIs) The successful candidate will be measured based on: • E-commerce revenue and GMV growth • Gross profit and profitability • Marketplace conversion rate • ROAS and marketing efficiency • Customer acquisition and retention • Average Order Value • Repeat purchase rate • Inventory turnover and stock availability • Marketplace store ratings and customer satisfaction • Successful execution of campaigns and new product launches • Overall team performance Why Join Us? • Lead and shape the growth of a growing pet e-commerce business. • Opportunity to build and implement your own e-commerce strategies. • Work across multiple leading e-commerce platforms. • Be part of a growing team passionate about improving the lives of pets and their owners. • Opportunity for career growth and increased responsibility as the business expands.