Digital Marketing & E-Commerce Specialist

About the company At Miraco Nutripharm, we are dedicated to advancing health & improving lives. Our goal is to relieve 1 billion people worldwide of pain & discomfort. If you know of anyone who has been worried about or suffered from any health problems, join us in making a positive impact by reducing the pain & distress others have to endure. Job description We are looking for a Digital Marketing & E-Commerce Specialist to be the visionary link between our brand identity & measurable e-commerce performance. You will shape how our health brands communicate across Shopify, Shopee, Lazada & social media. This role is responsible for developing high-impact creative strategies & producing assets (visual, video, copy) designed to drive traffic, increase conversion rates & drive overall revenue growth for our Shopify, Shopee, Lazada & TikTok E-Commerce stores. You will work across multiple channels & markets to plan, create & optimize content that builds awareness, strengthens partnerships & supports the expansion of our business. You won't just be creating content; you will be engineering 'Performance Stories' that turn scientific evidence into consumer trust & measurable revenue. This role is ideal for someone who enjoys balancing creativity, analytics & brand strategy in the health supplement industry. Key Responsibilities 1. Creative & Performance Strategy • Full-Funnel Content: Craft tailored strategies for B2C & B2B audiences optimized for platform-specific formats (e.g. Meta carousel ads, Meta/TikTok Reels, Shopee/Lazada e-commerce banners & Klaviyo email/whatsapp marketing) • A/B Testing & Data Insights: Develop clear hypotheses for creative elements (hooks, CTAs, visual styles) & run A/B tests to improve Click-Through Rates (CTR) & Return on Ad Spend (ROAS) • Audience Segmentation: Translate target audience data & segmentation provided by media buyers into resonant creative themes, ensuring content speaks directly to different stages of the marketing funnel (awareness, consideration, conversion) • Competitive Intelligence: Identify emerging hooks & messaging trends in the wellness/supplement industry to keep our brands ahead of the curve 2. In-House Content Production & Execution • Performance Creative Development: Lead end-to-end creative production for organic & paid media (Meta, TikTok, Google/YouTube) with a focus on high-volume, quick-turnaround testing • Video & Static Creation: Rapidly produce & edit native social content, including: • • Video: Fast-paced assembly of UGC-style content, product demos & testimonials (CapCut/Premiere) • Static: Adapting product photography into high-performing ad variations & storefront banners • Generative AI Integration: Utilize AI tools & prompt engineering to efficiently generate high-quality video & image assets for rapid testing cycles • Copywriting: Write high-converting ad copy, landing page headlines & captions that align with brand voice & regulatory requirements • Asset Management: Ensure all campaign assets are correctly tagged, archived & deployed across Shopify, Shopee, Lazada & TikTok storefronts 3. E-commerce Growth & Social Account Management • E-Commerce Storefront Custodian (Shopify, Shopee, Lazada, TikTok): Integrate winning creative messages into e-commerce storefronts (product pages, banners) to ensure a seamless customer journey for maximum sales conversion • Social Accounts Ownership & Community Manager: Act as the "Brand Guardian" for Miraco’s official accounts on Meta (FB/IG) & TikTok. Ensure all profiles are optimized for conversion, featuring up-to-date bios, Linktree/Shopify integrations & high-lighted stories • Content Programming & Scheduling: Develop & maintain a consistent content calendar that balances "Digital Pearls" (educational), Lifestyle (relatable) & Promotional (sales-driven) posts • Active Social Listening: Use comments & DMs to identify "pain points" to fuel new content hooks • User Generated Content (UGC) Mining: Identify & curate customer testimonials from the community to use as high-converting growth assets • Growth Analytics: Monitor account health metrics (Follower growth, Engagement Rate, Profile Visits) & use these insights to refine the organic reach strategy • Data-Driven Optimization: Work with the Marketing Manager to analyze performance reports, identifying which creative variables are driving revenue on Shopify & Marketplaces. Apply insights & analytics to refine content effectiveness continuously 4. Performance Media & Technical Tracking • Paid Media Execution (Meta & Google): • • Meta Ads Manager: Build, launch & manage conversion-focused campaigns (Advantage+ Shopping, Catalog Sales & Manual Retargeting) to drive traffic to Shopify & Marketplaces • Google Ads (PMAX & Search): Oversee Performance Max & Search campaigns to capture high-intent health & supplement queries • Precision Tracking & UTM Tagging: Implement a standardized UTM tagging nomenclature across all Digital Pearls, EDMs, WhatsApp blasts & Affiliate links to ensure 100% attribution accuracy in Google Analytics 4 (GA4) & Shopify • • Monitor the "customer path" from the first touchpoint (e.g., a Meta post) to the final conversion (e.g. e-commerce purchase, loyalty program subscription, etc.) • Media Optimization: Manage ad spend budgets effectively, focusing on scaling winning creatives & "killing" underperforming ads based on real-time ROAS & CPA data 5. CRM, Loyalty & Lifecycle Marketing (Retention & CLV) • CRM Management, Loyalty & Monetization: Serve as the lead strategist for the CRM loyalty program, designing lifecycle journeys that move customers from "First-Time Buyer" to "Loyal Subscriber" • • Develop loyalty-driven content that rewards repeat purchases & encourages long-term brand advocacy to maximize Consumer Lifetime Value (CLV) • Electronic Direct Mailer (EDM) & E-Newsletter Strategy: Develop & execute a high-frequency E-newsletter calendar via Klaviyo. This includes: • • Educationa…