Senior Digital Marketing Specialist (Aesthetic)

Job Description: 1. Take ownership to: • Identify gaps in marketing performance • Propose bold, data-backed strategies • Drive measurable improvements in leads, bookings, and revenue 2. Actively conceptualise and execute creative, high-converting marketing campaigns to drive: • Lead generation • Appointment bookings • Show-up rates 3. Develop strong campaign hooks, offers, and messaging angles, such as: • First-trial offers (e.g. acne, slimming, hair removal) • Limited-time promotions / urgency campaigns • Before & after storytelling (compliant formats) • Package bundling strategies 4. Initiate and execute: • Seasonal campaigns (CNY, Hari Raya, Summer body, Year-end glow-up) • Treatment-specific campaigns (e.g. Pico laser, HIFU, fat freezing) • Outlet-level push campaigns to drive traffic to specific locations 5. Drive retention and reactivation strategies, including: • CRM campaigns • Remarketing funnels • Loyalty programme initiatives 6. Continuously monitor competitors and market trends to propose new growth ideas 7. Lead Generation & Funnel Optimisation • Support and optimise full marketing funnel: Awareness → Lead → Booking → Show-Up → Repeat • Identify drop-off points and implement strategies to improve conversion rates and show-up rates • Work closely with clinic/frontline teams to improve lead handling and appointment conversion • Drive initiatives to increase Cost per Appointment Booked (CPAB) efficiency Job Requirement: • 2–5 years of hands-on experience in digital / performance marketing • Proven track record in lead generation, conversion optimisation, and campaign scaling • Experience in aesthetic, beauty, healthcare, or medispa industry is highly preferred