Marketing Executive

Location: 5-10 mins walk from City Hall / Bugis / Bras Basah MRT station Working hours: Monday to Friday, Office Hours Job Description • Manage and update official social media platforms and websites • Copywriting for social media, website, articles • Brainstorm and propose new promotional strategies to boost brand image and awareness • Prepare press releases for announcements • Manage community outreach such as liaising with KOLs and community leaders • Manage digital promotion such as Google Ads, Meta Ads, etc. • Develop and adapt promotional plans to align with each product release • Conduct data analysis from social media, surveys, and ad campaigns to optimize performance Job Requirements • Candidate must possess at least Diploma/Advanced/Higher/Graduate Diploma, Bachelor’s Degree/Post Graduate Diploma/Professional Degree in Marketing/Communications • Has at least 1-2 years of relevant work experience • Strong understanding of social media and digital marketing platforms • Excellent communication skills in English, both written and oral • Willingness to learn trading card games (TCG) to better promote the brand and products • Strong problem-solving skills with the ability to think creatively and resolve challenges effectively • Strong team player with excellent interpersonal and communication skills • Self-motivated and proactive, with the ability to take initiative independently • Able to prioritize tasks and manage time efficiently in a fast-paced environment • Open to work on occasional weekends/public holidays for Company events • Open to travel overseas for business trips when required Good to Have • Familiarity with games, anime, or internet culture is a strong advantage • Proficiency in Japanese, both written and oral, in order to liaise with Japanese speaking associates Please send a copy of your latest resume , as well as past sample(s) of your work (e.g., social media posts or press releases) to bi_hr_application_marketing@bushiroad.com . Kindly be informed that only shortlisted candidates will be notified.