Multimedia Content Creator (Video & Graphic Design)

Job Responsibilities • Edit and produce short-form videos for the college's digital platforms, including adding subtitles, background music, transitions, basic visual effects, and video enhancements. • Design promotional graphics, posters, and visual content for the college's social media and marketing channels, including Xiaohongshu (RED) , WeChat Channels , and the WeChat Official Account , while ensuring consistency with the college's brand identity. • Produce creative visual materials to support academic programmes, campus events, student success stories, and student recruitment campaigns. • Organise, review, and refine raw footage, and creatively repurpose content to improve storytelling, audience engagement, and overall marketing effectiveness. • Collaborate with the Marketing team to deliver promotional materials and campaign assets according to project timelines. • Maintain a consistent visual identity across all digital and print marketing materials, continuously improving the quality and professionalism of the college's multimedia content. Requirements • Proficient in video editing software such as CapCut (JianYing) and Adobe Premiere Pro . • Able to use graphic design tools such as Adobe Photoshop , Canva , and Gaoding Design (稿定设计) to independently create posters, promotional graphics, and other marketing materials. • Possesses a strong aesthetic sense with a good understanding of composition, typography, colour theory, and layout design. • Familiar with content formats and trends on social media platforms such as Xiaohongshu (RED) , WeChat Channels , and Douyin (TikTok China) . • Has a good understanding of current digital content trends and is able to create engaging short-form video content, particularly within the education sector. • Responsible, detail-oriented, and able to execute tasks efficiently while meeting deadlines. • Demonstrates strong communication skills and the ability to work effectively in a collaborative team environment. • Prior experience in the education, school, international education, study abroad, or digital media industry will be an advantage.