Social Media Strategist / Content Lead

About The Story People The Story People is a creative agency under The People Group, specialising in brand storytelling, digital content, and social media strategy for companies across Singapore. We operate on a flexible swarm team model — assembling the right talent around each client's specific needs to deliver sharp, purposeful creative work. We are currently building a dedicated team for a significant government social media management contract and are looking for a Social Media Strategist and Content Lead to anchor this engagement. The Role You will be the strategic and creative engine behind a high-profile government social media account. Working alongside the Creative Director and Account Director, you will own the content strategy, editorial calendar, and platform performance across six platforms — Facebook, Instagram, TikTok, YouTube, X, and WhatsApp. This is not a junior execution role. We need someone who can think strategically, write compellingly, brief creatives effectively, and present performance data with confidence to senior government stakeholders. What You'll Be Doing • Lead the development of monthly content calendars on a rolling 3-month basis, covering all platforms and content formats • Drive content strategy and ensure all output is aligned to the client's communications objectives and public health mandate • Brief and oversee creative production — carousels, short-form videos, motion graphics, static posts — and ensure platform specifications are met across all formats • Monitor social media trends actively and recommend reactive content opportunities in a timely manner • Write and review copy across all post formats and platforms, maintaining a consistent and appropriate brand voice • Manage the content approval workflow with government stakeholders — coordinating feedback rounds, revisions, and sign-offs • Produce monthly performance reports covering engagement metrics, top and bottom performing posts, audience demographics, month-on-month comparisons, and actionable recommendations • Contribute to year-end review reports and present findings to senior management • Support the development of an editable design template system for client in-house use • Coordinate with the production team on video shoots — talent briefs, platform adaptations, and delivery timelines What We're Looking For • Minimum 4 years of experience in social media strategy, content marketing, or digital communications — agency experience strongly preferred • Proven track record managing multi-platform social media accounts at an organisational or brand level • Strong copywriting skills in English across different tones and formats — from educational and informative to conversational and campaign-led • Experience working with or producing content for government agencies, statutory boards, or public sector organisations is a strong advantage • Comfortable presenting strategy and performance data to senior stakeholders • Hands-on experience with social media management and analytics tools (Meta Business Suite, TikTok for Business, YouTube Studio, or equivalents) • Strong understanding of platform-specific content formats, audience behaviour, and algorithm trends • Ability to manage multiple workstreams simultaneously with tight deadlines and structured approval processes • Singapore-based and available for on-site meetings and production coordination as required Bonus Points • Experience handling content for Political Office Holders or ministerial communications • Background in healthcare, public health, or government communications • Familiarity with short-form video production workflows and briefing videographers • Existing network of production contacts in Singapore Why Join This Project • Work on a nationally visible government health communications mandate • Collaborate with an experienced creative director and account lead • Competitive contract remuneration commensurate with experience • Genuine creative latitude within a structured government brief