Marketing Executive

Key Responsibilities: • Develop and implement marketing strategies to promote the company’s IT products and services. • Conduct market research to identify new business opportunities, customer needs, and industry trends. • Plan and manage digital marketing campaigns across social media, email, websites, and online platforms. • Create and coordinate marketing materials, advertisements, presentations, and promotional content. • Manage the company’s online presence and coordinate website and social media updates. • Support lead generation and customer acquisition activities through online and offline marketing initiatives. • Coordinate with the sales and technical teams to align marketing activities with business objectives. • Monitor and analyse marketing campaign performance and prepare regular reports. • Organise and participate in industry events, exhibitions, networking activities, and business development initiatives. • Maintain relationships with clients, business partners, vendors, and external marketing agencies. • Keep updated on developments in the IT industry and competitor marketing activities. • Assist management in developing strategies to increase brand awareness, market reach, and revenue. Required Skills: • Good understanding of digital marketing and online marketing platforms. • Strong communication, presentation, and organisational skills. • Ability to conduct market research and analyse marketing data. • Knowledge of social media, content creation, and advertising platforms. • Proficiency in Microsoft Office and common digital marketing tools. • Ability to work independently and coordinate effectively with different teams.