General Manager, FMCG

General Manager — Singapore Full-time | Reports to Regional VP of Asia About the Role We are assisting a global leader within the consumer sector to seek an experienced General Manager to lead their Singapore business . This is a high-impact leadership role with full P&L accountability and direct oversight of Sales, Marketing, and Trade Marketing functions. The ideal candidate brings deep commercial expertise across both take home and on-premise channels, along with a proven track record in distributor and wholesaler management. Key Responsibilities • Own full P&L responsibility for the market, driving profitable growth across all business units • Directly lead and develop Sales, Marketing, and Trade Marketing teams, ensuring alignment on commercial strategy and execution • Build and execute channel strategies across on-premise (bars, restaurants, hospitality) and take-home (retail, e-commerce, wholesale) segments • Manage and strengthen relationships with distributor and wholesaler partners, including contract negotiation, performance management, and route-to-market optimization • Translate global brand strategy into locally relevant marketing and trade activation plans • Monitor market trends, competitive dynamics, and consumer insights to inform commercial decision-making • Partner cross-functionally with Finance, Supply Chain, and global category teams to ensure operational excellence • Represent the company with key trade partners, industry stakeholders, and at market events What We're Looking For • 10+ years of progressive commercial leadership experience in FMCG/consumer goods, with prior GM, Country Manager, or senior Sales/Marketing leadership experience • Demonstrated success managing both on-premise and take home channels • Strong track record in distributor/wholesaler management, including negotiation and performance optimization • Experience leading integrated Sales, Marketing, and Trade Marketing functions • P&L ownership experience in a matrixed, multinational organization • Strong commercial acumen paired with strategic and analytical thinking • Excellent leadership, stakeholder management, and cross-cultural communication skills • Bachelor's degree required; MBA preferred What We Offer • Competitive compensation and performance-based incentives • Opportunity to lead a high-visibility market within a global organization • Collaborative, growth-oriented culture with strong career development pathways Salaries in this job posting are for indication purposes only, and should not be used as a reference towards the candidate's final offer. Interested applicants please share your resume with current and expected salary. We apologise in advance that only shortlisted candidates will be contacted. Posting Personnel: Grace Lee (R1331930) Platform&Co Pte. Ltd. Co. Registration: 201936542N EA License: 21C0783