MARKETING & OPERATIONS EXECUTIVE

Position Overview The Marketing & Operations Executive will support the day-to-day marketing, social media, customer engagement, inventory management, booth operations, order fulfilment, and event activities of Yumi Basics. The role requires someone who is hands-on, organised, proactive, detail-oriented, and comfortable supporting both online and offline business operations. Key Responsibilities 1. Social Media Management • Manage and maintain Yumi Basics' social media platforms. • Plan, create and publish engaging content including posts, Stories, Reels and TikTok videos. • Ensure content is consistent with the brand image and current promotions. • Monitor social media trends and identify opportunities to improve engagement. • Assist with content planning and scheduling. • Capture behind-the-scenes, product, lifestyle and event content when required. 2. Customer Engagement & DM Management • Manage and respond to customer enquiries through Instagram, TikTok and other relevant platforms. • Respond to DMs, comments and enquiries promptly and professionally. • Assist customers with product information, availability, orders and general enquiries. • Follow up with potential customers where required. • Escalate customer issues or complaints to Management when necessary. 3. TikTok Live Administration • Be available to support Yumi Basics' TikTok Live sessions as an Admin when required. • Monitor Live comments and assist with customer enquiries. • Help manage comments, product enquiries and customer engagement during Live sessions. • Support the Live Host with product information and operational matters. • Assist in ensuring each Live session runs smoothly and professionally. 4. Booth & Retail Operations • Assist with setting up and packing down Yumi Basics' booths, pop-ups and events. • Be present and actively assist during booth and event days as required. • Welcome customers and provide product information. • Assist with sales, product display, stock arrangement and customer service. • Ensure the booth is kept clean, organised and presentable throughout the event. • Assist with stock counting before, during and after events. 5. Inventory Management • Maintain accurate records of all Yumi Basics' inventory and stock levels. • Conduct regular stock counts and inventory checks. • Monitor incoming and outgoing stock and update inventory records accordingly. • Receive, check and organise new stock deliveries. • Ensure products are properly labelled, stored and arranged. • Monitor stock levels and highlight low-stock, fast-moving or slow-moving items to Management. • Identify and report missing, damaged, defective or mismatched stock immediately. • Assist with stock reconciliation and investigate inventory discrepancies. • Ensure stock is properly allocated for events, booths, online orders and promotional activities. • Assist Management with inventory planning and stock replenishment. • Maintain an organised stockroom and ensure products can be located easily. • Support stock-taking exercises and periodic inventory audits. • Ensure inventory information is kept accurate and up to date at all times. 6. Order Fulfilment & Packing • Pack customer orders accurately and efficiently. • Prepare parcels for courier collection or delivery. • Check products, quantities and order details before packing. • Ensure products are packed securely and appropriately. • Assist with stock organisation and inventory management. • Monitor and maintain adequate packing materials and supplies. • Report any stock or order discrepancies to Management. 7. Event Planning & Coordination • Assist Management in planning upcoming events, pop-ups, bazaars and promotional activities. • Research potential events, venues and collaboration opportunities. • Assist with event preparation, logistics and scheduling. • Coordinate event requirements such as booth setup, stock, marketing materials and manpower. • Maintain an event calendar and track important deadlines. • Assist during events from setup through to tear-down. • Ensure sufficient stock is prepared and transported for each event. 8. General Marketing & Operations Support • Support promotional campaigns, product launches and sales activities. • Assist with marketing and operational projects assigned by Management. • Identify areas where processes, customer experience and daily operations can be improved. • Work closely with Management and other team members to ensure smooth business operations. • Perform other reasonable duties as assigned based on the Company's business needs. Requirements • Experience in social media management, content creation, retail, inventory, events or customer service is preferred. • Familiar with Instagram, TikTok and social media trends. • Good communication and customer service skills. • Strong attention to detail, particularly when handling stock and orders. • Organised, responsible and able to manage multiple tasks. • Proactive and willing to take initiative. • Comfortable working at booths, events and outside the usual office/showroom environment. • Able to support TikTok Live sessions and event periods when required. • Able to work independently while also functioning well within a team. • Interest in fashion, beauty, lifestyle or retail is an advantage. Key Qualities The ideal candidate should be: • Hands-on and proactive • Organised and detail-oriented • Creative and social-media savvy • Customer-focused • Responsible when handling company stock and products • Comfortable working under pressure • Flexible with event and Live schedules • Willing to support both marketing and operational tasks • Able to multitask and prioritise effectively Working Environment This is a hands-on role involving both online and offline responsibilities. The employee may be required to work at the showroom, stockroom, booths, events, pop-ups and other locations depending on business re…