Social Media & Content Creator

About the Role We are looking for a creative, outgoing and social media-savvy Social Media & Content Creator to join our team. You will be responsible for developing engaging content that builds personal brands, strengthens online presence and connects with audiences across social media platforms. The ideal candidate is someone who understands social media trends, enjoys storytelling, and can turn everyday ideas into engaging short-form videos. You should be comfortable working behind the camera, directing shoots, editing videos and developing creative content strategies. Key Responsibilities 1. Content Creation & Video Production • Brainstorm and develop engaging content ideas for personal branding and social media. • Plan, film and edit short-form videos for TikTok, Instagram Reels, Facebook and YouTube Shorts. • Create content such as talking-head videos, lifestyle content, behind-the-scenes footage, interviews, educational videos and trending content. • Assist with filming, camera angles, lighting, audio and content direction. • Edit videos with captions, transitions, sound effects and engaging visual elements. • Ensure content is visually appealing, engaging and aligned with the brand's identity. 2. Personal Branding & Content Strategy • Develop content ideas that showcase an individual's personality, expertise and professional identity. • Create engaging storytelling concepts that help individuals build their personal brands. • Identify content opportunities based on industry trends and audience interests. • Plan content pillars, video scripts and monthly content calendars. • Work closely with individuals to bring out their personalities naturally on camera. 3. Social Media Management • Manage social media platforms including Instagram, TikTok, Facebook and LinkedIn. • Plan, schedule and publish social media content. • Write engaging captions, hooks and calls to action. • Monitor social media trends, viral content formats and platform updates. • Track content performance, engagement and audience growth. • Suggest improvements based on social media analytics. 4. Creative Planning & Execution • Participate in brainstorming sessions and contribute fresh content ideas. • Research competitors, creators and trending social media content. • Develop video concepts, scripts and storyboards. • Coordinate content shoots and ensure timely delivery. • Manage multiple content projects and meet deadlines.