E-commerce & Social Media Growth Executive (US Market)

JOB DEFINITION The E-commerce & Social Media Growth Executive is responsible for building ChoiceRefill’s brand-owned content, social media presence and measurable off-Amazon traffic for the US market. This is not a traditional customer-service role and does not depend on influencer partnerships. Even if no external creator works with us, employees will continue building ChoiceRefill’s own social media channels, content library and customer-acquisition assets. ODORSEAL is hiring two employees for this position. Each employee will be assigned individual content projects, social media activities, Amazon Attribution links and measurable results. Both employees will be cross-trained to provide backup coverage when required, while individual project ownership and attributable results remain separately recorded. ABOUT ODORSEAL AND CHOICEREFILL ODORSEAL PTE. LTD. is a Singapore-based consumer-products and product-development company. Our ChoiceRefill brand has been selling round diaper-pail refills to US customers through Amazon since 2017. ChoiceRefill is a practical, repeat-purchase household product that helps families find compatible, easy-to-use and cost-effective refill options. ChoiceRefill is not a simple trading or standard private-label product. The company has independently developed its production lines, product structure and manufacturing processes. We continue to improve film performance, production efficiency, product compatibility, packaging structure and the overall user experience. These product-development and manufacturing capabilities create a meaningful technical and operational barrier to entry that many ordinary e-commerce products do not have. Employees will have the opportunity to understand how a consumer product moves from product development and manufacturing to Amazon sales, customer feedback, product improvement and repeat purchases. ESTABLISHED AMAZON FOUNDATION The company founder has many years of practical Amazon e-commerce experience and a clear understanding of product positioning, pricing, traffic, conversion, profitability and repeat purchases. The founder is responsible for: • Amazon Listing creation and optimisation • Product images, selling points and page structure • Amazon on-platform advertising • Pricing and promotion strategy • Product positioning and pack-size strategy • Purchasing, inventory and core business decisions • Product compliance and overall brand direction Employees are not required to build Amazon Listings from the beginning or independently operate Amazon advertising. Instead, employees will work from an established product, supply-chain, Listing and advertising foundation to build ChoiceRefill’s brand-owned content, social media channels and measurable off-Amazon traffic. KEY RESPONSIBILITIES • BUILD BRAND-OWNED CONTENT ASSETS — APPROXIMATELY 35% Create practical English-language content that answers real customer questions and supports Amazon purchase decisions. Content may include: • Compatibility demonstrations for tested round diaper-pail models • How to identify compatible and incompatible pail structures • Installation, film-pulling, cutting, tying and refill-replacement instructions • Troubleshooting for common installation problems • Guidance on choosing between 3-pack, 4-pack, 6-pack and 8-pack options • Guidance for existing ChoiceRefill customers moving from older products to the latest version • Explanations of product length, capacity, value and intended use • Frequently asked questions based on real customer concerns Employees do not always need to appear on camera. Clear product demonstrations, hand movements, close-up shots, captions and simple voiceovers are acceptable. Strong master content should be repurposed into suitable formats for the company website and different social media platforms. The objective is not to publish content simply to appear busy. The objective is to build an accurate, reusable content library that helps customers understand the product and make the correct purchase decision. • OPERATE BRAND SOCIAL MEDIA AND GENERATE ORGANIC TRAFFIC — APPROXIMATELY 25% Support and operate ChoiceRefill’s brand-owned social media channels, which may include TikTok, Instagram, YouTube Shorts, Pinterest and Facebook. Responsibilities include: • Maintaining a practical content calendar • Publishing approved content consistently • Adapting content for each platform and audience • Writing clear English captions, titles and calls to action • Responding appropriately to relevant public questions and comments • Participating helpfully in relevant online discussions while respecting community rules • Directing interested customers to the correct Amazon product page • Checking that every published Amazon link is accurate and traceable • Reusing effective content across suitable channels ChoiceRefill’s social media and off-Amazon growth activities must be able to operate normally without relying on external influencers. • RESEARCH CUSTOMER DEMAND AND IMPROVE CONVERSION — APPROXIMATELY 15% Actively identify what US customers need to know before making a purchase. Research sources may include: • Amazon customer reviews and product questions • Competitor reviews and recurring complaints • Customer enquiries received through the ChoiceRefill website • Social media comments and discussions • Search suggestions and frequently asked questions • Feedback from existing ChoiceRefill customers • Performance data from previously published content Turn useful findings into: • New content topics • FAQ improvements • Troubleshooting guides • Website updates • Product-information recommendations • Clear suggestions for Amazon Listing improvement for the founder’s consideration Employees should report “problem + evidence + recommendation,” rather than forwarding screenshots without analysis. • TRACK RESULTS AND RUN GROWTH EXPERIMENTS — APPROXIMATELY 15% Use Amazon Attribution and internal tracking sheets to measure employee-owned…