Product Marketing Manager (Platform & AI Solutions)

Job Summary We are looking for a strategic and execution-oriented Product Marketing Manager (PMM) to own the positioning, messaging and go-to-market strategy for Landi's platform and AI-enabled solutions. The role covers our SaaS platform portfolio — device and estate management, application and content management, remote deployment and lifecycle services — together with the AI capabilities delivered on top of it. This is a 0→1 role: as the first PMM in a newly centralized function, you will write the playbook rather than inherit one — designing how Landi positions, prices, launches and scales its platform and AI-powered solutions globally. You will develop a deep understanding of our customers, markets, products and emerging AI capabilities, and translate that insight into compelling narratives that drive adoption, retention and recurring revenue. You will work cross-functionally with Product, Engineering, Sales, Finance, Legal, Communication and Operations to ensure our solutions deliver clear value at every stage of the customer lifecycle. The role carries end-to-end ownership of the commercial story: value proposition and messaging, pricing and packaging, go-to-market strategy for new solution launches, features, AI capabilities and external partner integrations, and the market, competitive and customer research that informs them. Responsibilities Platform Positioning, Messaging & Value Proposition • Own positioning and messaging for the platform portfolio — device and estate management, remote deployment, monitoring and terminal lifecycle management — articulating the total cost of ownership and operational efficiency case to acquirers, PSPs, ISVs, retailers and distributors • Build differentiated value propositions per segment, market and vertical, translating platform and SaaS capabilities into clear customer outcomes • Gather and synthesize customer feedback to sharpen product-market fit and messaging • Cooperate with Product Management to influence product direction and prioritize customer needs, bringing market insight into product planning Application, Content & Ecosystem Marketing • Market the application and content management layer: app catalogue and distribution, remote software and content updates, configuration, versioning and controlled rollout — turning platform capability into measurable estate-owner and merchant outcomes • Build the ecosystem and partner-integration narrative: third-party application onboarding, ISV enablement and marketplace value for both platform operators and application partners • Position the platform as the foundation on which AI capabilities and value-added services are delivered, so the platform and AI stories reinforce rather than compete with each other • Support the attach and expansion motion: position platform subscriptions, modules and managed services alongside device deals so recurring revenue grows with estate size AI Solutions Marketing • Own product marketing for AI-enabled features and solutions, converting technical capability into concrete customer use cases, business outcomes and proof points • Partner with Product, Engineering and relevant AI/technology teams to understand AI capabilities, limitations, roadmap and customer requirements • Develop go-to-market strategies for AI-powered launches, including target segments, use cases, positioning, messaging, launch plans, adoption programmes and success metrics • Support customer education and adoption of AI capabilities by communicating practical use cases and expected business value in clear, non-technical language Pricing, Packaging & Commercial Structure • Own the Pricing and Packaging lifecycle; collaborate with Finance and Product to define subscription models that balance market competitiveness with high-margin SaaS profitability • Define and maintain the commercial structure of the solutions portfolio (SKUs, software bundles, service packages, options and add-ons) • Assist in RFP/RFI responses and design tailored commercial offers where required Go-to-Market, Launch & Lifecycle Marketing • Shape and execute go-to-market strategies for new solutions, features, platform modules and partner integrations • Collaborate with the Communication team on campaigns that drive pipeline, conversion, retention and expansion • Support customer lifecycle marketing including onboarding, adoption, retention, upsell and cross-sell initiatives Sales Enablement & Field Engagement • Enable Sales teams with sales decks, battle cards, demos, solution and use-case narratives, FAQs, objection-handling guides, pricing narratives and training • Go further than materials: actively push and animate the sales organization around the story through field engagement, deal support and regular pipeline-facing touchpoints Trust, Security & Responsible AI Messaging • Work with Legal, Security and Product teams to ensure platform and AI messaging accurately reflects data privacy, security, certification and governance commitments • Build the trust narrative enterprise buyers ask for — data handling, model limitations, human-in-the-loop safeguards and auditability — and translate evaluation and monitoring practice into assurance that shortens security and procurement review cycles • Maintain claim discipline across all messaging: no capability is marketed beyond what the product reliably and demonstrably delivers Market Intelligence & Performance • Conduct market, competitive and technology trend analysis across platform, SaaS and AI to identify emerging customer needs, whitespace opportunities and points of differentiation for Landi's solutions • Conduct market analysis and competitive intelligence to ensure SaaS profitability • Establish and track key performance indicators for platform and AI launches — awareness, adoption, usage, conversion, customer feedback and commercial impact — and use those insights to refine positioning and GTM strategy Qualifications • Master's deg…