Head of Marketing - APAC (Maternity Cover)

About Synpulse Synpulse is a global consulting and technology partner for the financial services industry. We support leading financial institutions involving complex business challenges, driving transformation and capturing newopportunities through a combination of strategic advisory, deep industryexpertise and innovative technology solutions. With more than 500 professionals across Europe, Asia-Pacific and North America, we work with clients across banking, wealth management,insurance and asset management to deliver impact from strategy through to implementation. At Synpulse, our people are our greatest asset. We foster a collaborative, entrepreneurial and high-performance culture where individuals are empowered to take ownership, challenge the status quo and make a meaningful impact. We are seeking an experienced and commercially minded marketing leader to join our team as Head of Marketing, APAC (Maternity Cover) . The Opportunity This is a fixed-term maternity cover position from January 2027 to October 2027 , providing leadership continuity for the APAC Marketing function during this period. Reporting to the Chief Operating Officer (COO) and working closely with the Global Head of Marketing , you will lead the APAC marketing function and partner with regional business leaders to drive brand visibility, thought leadership, demand generation and strategic growth initiatives across the region. While the role has primary responsibility for Asia-Pacific, it also plays an important role within the global marketing organisation. The successful candidate will help ensure that Synpulse's global brand positioning,messaging and strategic priorities are consistently reflected across all APAC marketing activities, campaigns and communications. This role offers the opportunity to connect with business leaders,influence business growth, strengthen market positioning and lead ahigh-performing regional marketing team within a dynamic and entrepreneurial environment. Your Responsibilities Marketing Strategy & Leadership • Lead the execution of the APAC marketing strategy in alignment with regional business priorities. • Partner with senior business leaders to translate growth objectives into impactful marketing initiatives. • Provide strategic marketing guidance and recommendations to regional leadership. • Translate business objectives into marketing activities. Campaigns & Demand Generation • Develop and oversee integrated marketing campaigns across multiple markets, industries and service lines. • Drive lead generation, client engagement and pipeline contribution through targeted marketing initiatives. • Define campaign objectives, KPIs and measurement frameworks. • Monitor marketing performance and optimise activities to maximise business impact and return on investment. Communications,Brand & Global Alignment • Collaborate closely with the Global Head of Marketing and Communications team to deliver consistent brand messaging across all markets and business lines. • Partner with Communications to develop and execute integrated campaigns that reinforce Synpulse's value proposition, market positioning andcorporate messaging. • Ensure regional campaigns, content and thought leadership initiatives align with Synpulse's global positioning and strategic priorities. • Maintain consistency in messaging, tone of voice and visual identity across APAC. • Contribute regional market insights and priorities to support global marketing and communications planning. Content,Thought Leadership & Digital Marketing • Oversee the development of high-quality content across industries,service offerings and strategic growth areas. • Drive thought leadership initiatives that enhance market visibility and strengthen brand credibility. • Ensure effective management of digital channels including website,social media, email marketing and digital campaigns. Marketing Operations & Performance • Lead the planning and hands-on delivery of client events, executive roundtables, webinars and sponsorship activities. • Own the APAC marketing budget, forecasting and financial planning processes. • Monitor spending, commitments and marketing investment effectiveness. • Establish and maintain KPI governance and performance reporting frameworks. • Drive continuous improvement and automation across marketing processes, tools and reporting capabilities. Team Leadership • Lead, coach and develop a geographically distributed marketing team across APAC. • Set priorities, manage workloads and ensure successful delivery of marketing programmes. • Foster a collaborative, innovative and high-performing team culture. • Support capability development and professional growth within the marketing function. Stakeholder Management • Build strong relationships with Partners, Managing Directors and business leaders across the region. • Act as a trusted marketing advisor to senior stakeholders. • Work closely with global marketing teams to ensure alignment and knowledge sharing. • Manage relationships with external agencies, vendors and service providers. Your Profile Essential • Minimum 10 years of B2B marketing experience, ideally within consulting, financial services, technology or professional services. • Proven experience leading regional marketing programmes across multiple countries. • Strong strategic planning, communications and campaign management skills. • Demonstrated experience managing senior stakeholders and influencing decision-making. • Experience managing budgets, agencies and external partners. • Strong analytical capabilities with experience measuring marketing performance and business impact. • Excellent written and verbal communication skills. • Ability to balance strategic thinking with hands-on execution in afast-paced environment. Do you enjoy working in a collaborative, entrepreneurial environment where you can shape strategy, influence business growth and make a tangible impact? If y…