Graphic Designer

The Graphic Designer is responsible for conceptualising and producing high-quality visual communications across digital, print, social media, branding, and motion platforms. The role transforms creative concepts into compelling designs that effectively communicate key messages while maintaining brand consistency and visual excellence. Working closely with producers, account servicing teams, strategists, copywriters, videographers, and motion graphics specialists, the Graphic Designer develops creative assets that support integrated communications campaigns, public engagement initiatives, and multimedia productions. The role also embraces emerging AI-assisted design tools and evolving creative technologies to enhance productivity, innovation, and creative execution. Key Responsibilities Creative Design& Visual Communication • Conceptualise and develop creativevisual solutions that meet client objectives and campaign requirements. • Design a wide range of communication materials, including: Social media content, Campaign Key visuals, infographics, presentation decks, branding materials. • Produce designs that are visually compelling while ensuring clarity,accessibility, and effectiveness. Brand Development & Identity • Develop and maintain strong visual identities across multiple campaigns and brands. • Ensure all creative outputs adhere to established brand guidelines and visual standards. • Maintain consistency across all project deliverable Digital & Social MediaDesign • Design platform-native creative assets optimised for various social media channels. • Create engaging visual content suitable for static posts, carousels, stories, reels, and digital campaigns. • Stay updated on evolving digital design trends, platform specifications, and audience behaviours. Creative Collaboration • Work closely with Account Servicing, Producers, Copywriters, Motion Graphics Specialists, Videographers, and Editors throughout the creative development process. • Participate in brainstorming sessions and contribute creative ideas for campaigns and productions. • Translate creative briefs into effective visual concepts. Production & Artwork • Prepare print-ready and digital-ready artwork with high attention to detail. • Ensure proper file preparation, colour accuracy, typography, and technical specifications. • Liaise with vendors where required to ensure quality production output. Motion & Multimedia Support • Design visual assets for motion graphics, animations, and video productions. • Create storyboards, design frames, title graphics, and supporting visual elements for multimedia projects. • Support video and animation teams with graphic assets where required. AI & Emerging Technologies • Explore and integrate AI-powered creative tools to enhance concept development, image generation, layout exploration, and workflow efficiency. • Evaluate new design technologies and recommend suitable adoption into creative processes. • Balance AI-assisted workflows with professional creative judgement to ensure originality, quality, and accuracy. Quality Assurance • Ensure all design deliverables meet high creative, technical, and production standards. • Perform quality checks before final delivery. Continuous Learning • Continuously develop skills across digital, branding, AI-assisted design, and multimedia design. Keep abreast of emerging design trends, typography, visual storytelling techniques, accessibility standards, and creative technologies Requirements • Experience in graphic design, branding, advertising, digital marketing, or creative agencies. • Experience working on integrated campaigns, government communications, or corporate branding is an advantage. • Experience designing for both print and digital platforms.