Operations & Brand Manager/Assistant

We are a contemporary Vietnamese specialty cafe chain in Singapore. Committed to delivering authentic yet modern Vietnamese coffee culture and culinary experiences, we pride ourselves on exceptional quality and vibrant brand storytelling. We are looking for an entrepreneurial and dynamic Brand & Operations Manager/Assistant to oversee both our brand's market presence and daily retail operations. This dual-focused role requires a blend of creative marketing leadership and disciplined operational management. You will be responsible for building our brand identity, designing and executing multi-channel marketing campaigns, and driving the operational excellence of our cafe outlets. You will ensure that our brand promise translates seamlessly into daily customer experiences, staff efficiency, and financial profitability. Key Responsibilities 1. Brand & Marketing Management • Brand Strategy: Unify, develop and execute culture-driven brand positioning and marketing strategies to grow our customer base and footprint in Singapore. • Campaign Management: Plan, launch, and monitor integrated marketing campaigns across digital, social, website, e-commerce and offline channels. • Content Creation: Oversee the development of high-quality visuals, copy, and promotional assets for menus, social media, e-commerce, website, and in-store displays. • Public Relations & Partnerships: Identify and manage collaborations with local food influencers, media, corporate partners, and delivery platforms (e.g., GrabFood, Foodpanda). 2. Cafe Operations Management • Daily Operations: Standardise workflow processes, manage inventory levels, ensure food safety compliance, and maintain strict quality control across all outlets. • Team Leadership: Hire, train, schedule, and mentor outlet service and kitchen crews to ensure consistent customer service excellence. • P&L Accountability: Monitor outlet sales performance, optimise operational costs, control wastage, and implement revenue-driving initiatives. Required Skills & Competencies • F&B Marketing & Branding: Proven track record in culture-driven brand positioning, storytelling, and community-building specifically tailored to the Singapore F&B landscape. • Operational Leadership: Strong grasp of restaurant metrics (COGS, labuor costs, inventory management) and standard operating procedures (SOPs). • Cultural Affinity: Passion for or strong understanding of Vietnamese coffee, cuisine, and hospitality culture is highly advantageous. • Communication: Strong interpersonal and stakeholder management skills to bridge creative ideas with ground-level operations. Software Tools & Technical Requirements The ideal candidate must be highly proficient in utilising the following tools to execute their duties independently: • Design & Content Creation: Canva and Adobe Creative Suite (Illustrator, Photoshop) for quick menu updates, digital assets, and marketing collateral. • Social Media & Advertising: Meta Business Suite (Facebook/Instagram Ads Manager) and TikTok Ads Manager, Google Adz to schedule, execute, and track performance marketing campaigns. • Analytics & CRM: Google Analytics, Mailchimp (or equivalent email marketing tools), and local loyalty program backends to track customer data and web traffic. • Operations & POS: Experience with modern F&B Point of Sale (POS) and inventory management systems (e.g. Rewardly, AppsPOS etc.) Qualifications • Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or a related field. • At least 2–5 years of working experience in the F&B or hospitality sector, with minimum 1 year in a managerial or hybrid marketing-operations capacity. • Business-level fluency in English while knowing Vietnamese and basic conversational Chinese is an advantage as this role requires the candidate to handle domestic and cross-border vendor relations and tailer marketing communications for target demographic segments.