Performance Marketing Executive (Media Buy) [2868]

• Working Days: Monday - Friday • Working Timing: 930am - 630pm • Working Location: Maxwell • Salary: $4000 - $6000 RESPONSIBILITIES • Understand the client’s business, offer, margins, target audiences and sales process; translate that into a clear campaign plan and testing roadmap. • Plan, build and manage campaigns across Google, Meta, LinkedIn and other relevant channels (TikTok/XHS/Lemon8 where suitable). • Set up account structures, audiences, keywords, creatives, placements, budgets and bidding strategies; maintain strong hygiene (naming conventions, tracking, exclusions, negatives, etc.). • Write and iterate ad copy (or brief writers/designers with clear direction), and run disciplined A/B testing across hooks, angles, offers, formats and landing pages. • Optimise campaigns daily/weekly: reduce wastage, improve CTR/CVR, lower CPA, and scale what works without breaking efficiency. • Perform keyword and audience research, and continuously expand reach through new angles, campaign types and targeting approaches. • Run competitive intelligence: monitor competitor positioning, creatives, offers and funnel tactics to spot opportunities and gaps. • Ensure tracking is reliable: validate conversions, events, attribution setup, UTM discipline and reporting consistency. • Deliver accurate monthly performance reports with clear insights, actions taken, next experiments, and what’s needed from the client to unlock better results. • Document your workflow and build SOPs with management so campaigns become easier to scale, handover and improve across the team. REQUIREMENTS • Diploma or Degree in any discipline (Marketing / Business preferred). • Minimum 2 years’ hands-on experience in Performance Marketing / Media Buying (agency experience is a plus). • Strong working knowledge of paid media on Google Ads and Meta (Facebook/Instagram); comfortable with LinkedIn Ads. Bonus if candidate run TikTok, XHS) and/or Lemon8 campaigns. • Competent with tracking and measurement tools (e.g., GA4, Tag Manager, pixels/conversion APIs, platform reporting, Looker Studio or similar). Lester Ong Yu Xuan | Reg No : R26162868 The Supreme HR Advisory Pte Ltd | EA No. : 14C7279