Senior E-commerce & CRM Executive

1. E-commerce Execution • Support the planning and execution of online campaigns (e.g. promotions, seasonal sales, product launches) • Build and maintain campaign timelines and trackers • Work closely with the design team for banner and creative asset creation • Prepare clear briefs including banner sizes, copy, deadlines, and placement requirements. • Grow online sales and other crucial online KPIs for the Singapore market. • Support ad-hoc e-commerce and system-related tasks as required 2. TikTok Shop Seller Centre Management (Very Important) • Manage product listings on TikTok Shop Seller Centre • Process and monitor orders end-to-end, order confirmation, fulfilment coordination, returns/refunds, and resolving order-related disputes or buyer queries • Support affiliate programme management: onboarding and communicating with affiliates/creators, tracking commission structures, and monitoring affiliate-driven sales performance • Coordinate LIVE stream selling operations, including scheduling, host briefing, and working with hosts/creators (including LOA and commission terms where applicable) • Monitor TikTok Shop campaign participation (e.g. flash sales, vouchers, GMV Max) and ensure listings comply with platform policies and category requirements • Track TikTok Shop performance metrics (GMV, conversion, affiliate contribution) and flag issues or optimisation opportunities to the E-commerce Manager 3. CRM Execution (Online & Offline) • Execute CRM campaigns for both online and offline customers across Email, Push Notifications, and SMS using CleverTap • Work closely with the Marketing team to align CRM communications with ongoing brand, retail, and promotional campaigns • Work with Design team for eDM creation Requirements • Bachelor's degree in Business, Marketing, or a related field. • 2 - 3 years of experience in eCommerce, CRM, or related roles • Experience with Tiktok Seller centre management (MUST) • Good communication skills and ability to work with regional teams (Important) • Experience with Analytics tools is a must (GA4 and PowerBI) • Comfortable working with spreadsheets and data • Strong attention to detail and ability to manage multiple tasks • Willingness to learn and take ownership of execution tasks