LIQUOR BUSINESS DEVELOPMENT & DISTRIBUTION MANAGER

Location: Singapore Employment Type: Full-time Industry: Liquor / Spirits / Beverage Distribution About the Role We are looking for an experienced and highly connected Liquor Business Development & Distribution Manager to develop and grow our liquor business in Singapore. The ideal candidate should have strong knowledge of the liquor industry and existing relationships with duty-free shops, retailers, supermarkets, liquor shops, wholesalers, distributors, bars, restaurants, hotels and event organisers. This is a hands-on commercial role. You will be responsible for bringing our liquor brands into the market, securing distribution channels and generating sales. Key Responsibilities 1.⁠ ⁠ Business Development & Sales •⁠ ⁠Identify and secure new customers and distribution channels. •⁠ ⁠Develop relationships with liquor retailers, supermarkets, wholesalers, bars, restaurants and hotels. •⁠ ⁠Pitch and negotiate product listings, pricing, margins and promotional arrangements. •⁠ ⁠Develop monthly and yearly sales targets. 2.⁠ ⁠ Duty-Free & Travel Retail •⁠ ⁠Develop relationships with duty-free operators and travel-retail buyers. •⁠ ⁠Explore opportunities at Changi Airport and other travel-retail channels. •⁠ ⁠Negotiate product listings, promotions and brand activations. •⁠ ⁠Manage relationships with key decision makers and buyers. Experience in duty-free/travel retail is highly valuable for this position. (LinkedIn) 3.⁠ ⁠ Import & Distribution •⁠ ⁠Understand the Singapore liquor import and distribution process. •⁠ ⁠Coordinate with suppliers, freight forwarders, warehouses and logistics partners. •⁠ ⁠Work closely with management on product pricing, landed cost and distribution strategy. •⁠ ⁠Ensure commercial activities comply with applicable Singapore liquor and customs requirements. Candidates should understand that commercial liquor imports are subject to applicable duty/GST requirements; Singapore Customs also has specific arrangements for businesses dealing in imported dutiable liquor. (Isomer User Content) 4.⁠ ⁠ Retail Sales •⁠ ⁠Secure listings with liquor shops, supermarkets and specialty retailers. •⁠ ⁠Develop promotional campaigns and retail activations. •⁠ ⁠Monitor sell-through, inventory and customer feedback. •⁠ ⁠Identify opportunities for new products and new accounts. 5.⁠ ⁠ Events & Brand Activation •⁠ ⁠Organise liquor tasting events, product launches and promotional events. •⁠ ⁠Develop partnerships with restaurants, bars, hotels, clubs and event organisers. •⁠ ⁠Create opportunities for brands to be sampled and promoted directly to consumers. •⁠ ⁠Attend evening and weekend events when required. Requirements •⁠ ⁠3–5+ years of relevant experience in liquor, spirits, wine, beverage distribution or FMCG sales. •⁠ ⁠Existing network of contacts within Singapore’s liquor and retail industry. •⁠ ⁠Experience dealing with duty-free, retailers, wholesalers and/or distributors. •⁠ ⁠Good understanding of liquor brands, categories and market trends. •⁠ ⁠Strong sales, negotiation and business development skills. •⁠ ⁠Experience organising tastings, promotions or consumer events. •⁠ ⁠Strong communication and presentation skills. •⁠ ⁠Able to work independently and develop new business from zero. •⁠ ⁠Existing customer network is a major advantage. •⁠ ⁠WSET qualification or equivalent liquor knowledge is an advantage. Current Singapore liquor sales roles also commonly list WSET Level 2+ as preferred. (LinkedIn) Who We Are Looking For We are looking for someone who is well-connected, commercially driven and able to open doors. The ideal candidate should be able to say: “I know the buyers. I know the retailers. I know the distributors. I know how to get the product into the market.” This is more than an office-based sales position. The person will be expected to actively meet customers, attend industry events, develop partnerships and generate new business. Compensation Basic Salary: S$3,500 – S$5,000/month Commission: Attractive commission based on sales and new accounts Performance Bonus: Based on achievement of agreed targets For a highly experienced candidate with an established liquor industry network, a higher basic salary can be considered. KPI Examples •⁠ ⁠Monthly sales revenue •⁠ ⁠Number of new retail accounts •⁠ ⁠Number of new distribution accounts •⁠ ⁠Number of duty-free listings •⁠ ⁠Number of new restaurant/bar/hotel accounts •⁠ ⁠Event and activation revenue •⁠ ⁠Gross margin •⁠ ⁠Repeat orders •⁠ ⁠New brand/product placements