Marketing Executive

One of the oldest nurseries in Singapore, Prince's has over 50 years' experience in the industry. Started out humbly as a flower shop, Prince's has evolved into a full-fledged landscape design and installation specialist. At the international front, our global connections ensure that Prince's meets the needs of our customers. Strategic alliances with Europe, Australasia, and Asia have been a boon to our service-oriented culture. You will work across our seven business divisions, covering corporate plant rental, landscape design and installation, landscape maintenance, festive venue decoration, event plant display, cleaning services, retail horticulture and horticultural skills training. You will report directly to the Marketing Manager. This role is the execution engine of the marketing team. You will keep campaigns moving, keep our systems and trackers accurate, support our websites and social platforms hands-on, and help capture the content that our campaigns run on. Role Duties: A. Campaign Scheduling & Execution • Schedule and publish campaign content across Meta and other channels, and monitor that everything goes live as planned • Maintain campaign trackers with spend, reach, engagement and enquiry data, and flag anything underperforming • Support seasonal campaigns, including Christmas and Chinese New Year, across multiple divisions • Coordinate with designers and vendors on artwork deadlines, revisions and final files B. Marketing Administration & Coordination • Maintain the monthly marketing task sheet and project board, keeping task detail, owners and deadlines current • Log incoming enquiries from email, WhatsApp and the hotline into the enquiry tracker, and keep records accurate and up to date • Handle marketing administration such as name card orders, collateral requests and vendor coordination • Prepare meeting materials, campaign summaries and internal updates as required C. Website & E-commerce Support • Update and maintain website content, product listings and pricing across our platforms (WooCommerce, Shopify and Webflow) using Claude and other AI tools • Carry out website maintenance, updates and troubleshooting hands-on with the help of agentic AI tools, ensuring backend functionality across all platforms • Support website creation and revamp initiatives • Work with external vendors on website work when needed, briefing and reviewing their output against our brand and UX standards • Liaise with operations for B2B order resolutions D. Social Media & Content • Maintain the social media content calendar across Instagram, TikTok, Facebook and LinkedIn • Assist with content ideation such as UGC, reels, captions and product storytelling • Monitor comments, messages and online reviews, and escalate anything requiring a considered response • Use AI tools to generate and refine content ideas, copy and creative variations at speed E. Enquiry & WhatsApp Support • Support the WhatsApp Business API workflow alongside the sales team, ensuring enquiries reach the right person and nothing is left unanswered • Monitor enquiry routing and follow-up timing, and flag delays for follow-up • Support the ongoing automation of enquiry handling and logging, and maintain the process while automation is being build F. Photography & Production Support • Take photographs and video for internal events and for supporting departments such as Safety, HR and Operations, using company equipment • Assist with mood boards and shoot preparation for campaign video, photo and product shoots • Collaborate with the marketing team and third-party vendors during shoots, as on-screen talent or crew • Organise and file shoot output into the marketing asset library G. Analytics Support • Analyse weekly and monthly sales, inventory and customer data, and translate findings into actionable insights for B2B and B2C • Assist with cross-functional tasks during festive periods and special projects • Take on ad hoc marketing tasks assigned by the Marketing Manager as business needs arise Candidate profile: • Diploma or degree in Business, Marketing, Communications or a related discipline, or equivalent relevant professional experience. • At least 2 years of relevant experience in marketing, digital marketing, e-commerce or a related field. • Practical experience running or supporting campaigns using Meta Ads Manager. • Practical experience using an EDM or marketing automation platform such as Active Campaign, Brevo or Mailchimp. • Practical experience using AI tools such as ChatGPT or Claude to support content development, analysis, research or productivity, with appropriate judgement around accuracy and quality. • Understanding of agentic AI and its potential applications for improving website performance, streamlining workflows and automating appropriate tasks is an advantage. • Familiarity with WooCommerce, Shopify, Webflow or other CMS platforms is an advantage. The ability and willingness to learn new platforms and use appropriate tools to work efficiently are valued. • Working knowledge of social media platforms including Instagram, TikTok, Facebook and LinkedIn. • Basic photography and videography skills, including the ability to operate a camera for events and product content. • Comfortable working with marketing data and analytics tools such as Google Analytics and Meta Ads Manager, with the ability to interpret basic performance metrics. • Ability to produce or review Chinese-language marketing content is an advantage where relevant to the role’s campaign requirements. This may be demonstrated through language proficiency or relevant professional experience. • Strong attention to detail, adaptability and structured approach to work. • Resourceful and solutions-oriented, with the ability to identify opportunities, propose practical solutions and take initiative within agreed responsibilities. • Able to manage multiple tasks and competing priorities while maintainin…