Director of Sales

Director of Sales (Upscale Lifestyle Hotel) About the Company Our client is an internationally branded lifestyle hotel located in central Singapore. The property offers well-appointed guestrooms and suites, multiple event venues, and a range of dining and drinking concepts, with a distinctive design identity that sets it apart from conventional hotels. It sits within a global hotel group, benefiting from an established network and loyalty base, while being run with the character and agility of an independent property. Job Description Our client requires a Director of Sales to set the commercial strategy across rooms and events, balancing corporate, group and leisure segments while leading a high-performing sales team. This role carries full accountability for sales targets, forecasting, and market strategy, with genuine influence over how the property performs commercially. Responsibilities • Set the strategy connecting rooms and events sales, ensuring balanced focus across both revenue streams • Determine resource allocation across corporate, group and leisure segments based on market behaviour and demand shifts • Drive sales for a significant events business spanning multiple venues, covering corporate off-sites, incentives, launches, and celebrations • Establish, track, and defend sales targets, forecasts, Key Performance Indicators (KPIs) and performance metrics • Ensure accurate sales forecasting and genuine Customer Relationship Management (CRM) discipline across the team • Monitor competitive landscape, distribution channels, and customer insights to inform commercial strategy • Manage, mentor, and motivate the sales team to develop talent and drive results • Leverage global sales offices, an international loyalty base, and partner channels to maximise business opportunities Requirements • Minimum 8 years of experience in a corporate or business development role within the hotel industry • At least 3 years in a leadership role • Proven track record identifying and securing new business across corporate, leisure, and group segments • Deep understanding of hospitality market dynamics, distribution channels, and customer segments • Confidence establishing sales targets, forecasts, KPIs, and performance metrics, and holding a team accountable to them • Proficiency in Microsoft Office and Outlook • Flair for presentations, both in-person and virtual • Keen eye for detail and a creative, customer-focused approach to problem-solving • Ability to manage multiple priorities and ongoing projects simultaneously • Proactive, goal-oriented attitude with a gift for building lasting business partnerships Preferred Qualifications • Prior knowledge of Customer Relationship Management systems such as Opera or Delphi • Relevant diploma or degree in Hospitality or Tourism Management Why Join This Role This role offers genuine commercial ownership at a property with real character and a distinctive design identity, backed by the network and loyalty base of a global hotel group. You will lead a full-service sales function spanning distinctive event venues and a balanced multi-segment client base, with direct accountability for the numbers you set and defend. Employment Details Employment Type: Full-Time, Permanent Work Arrangement: On-Site Location: Singapore Experience Level: Minimum 8 Years (3+ Years in Leadership)