Marketing Executive, Social and Lifecycle [Contractor]

The role As an independent contractor, You are a hands-on generalist who runs Flexar's day-to-day marketing engine: social, CRM, paid media, campaigns, creators and reporting. You'll turn campaign plans into live work every week and own the numbers behind it. What you'll do Social and content (Facebook, Instagram, TikTok) • Run the monthly content calendar at 1 to 2 posts a week, with captions and creatives ready 3 days ahead • Produce on-brand creatives in Canva and AI tools, and use-case-led, Gen Z-friendly short video for TikTok and Reels • Keep every asset on brand: whole car in frame, clear T&C disclaimers, correct formats per placement CRM and lifecycle (Braze) • Build and schedule push, in-app and email campaigns in Braze • Pull and segment audiences, such as new sign-ups with no first ride, lapsed riders and ex-BlueSG users • Run nudges that move new riders to their first rental and bring lapsed riders back Campaigns and launches • Turn campaign plans into timelines, assets and checklists across social, CRM, web and PR • Support launches such as new stations, pricing changes, referral pushes and features like Advance Reservation • Update campaign and blog pages on the website Creators Management • Source, brief and manage micro-influencers and UGC creators, mostly on TikTok • Track deliverables, ride-credit payouts and post performance Reporting • Flag what's working and suggest what to change next • Social and campaigns performance • Lifecycle performance