Business Development Manager

1. Business Development & Sales Growth • Identify and develop new business opportunities across HDB, condominium, landed, commercial, and industrial projects. • Develop relationships with homeowners, renovation contractors, interior designers, architects, developers, builders, and corporate clients. • Generate and follow up on leads through online and offline channels. • Prepare quotations, proposals and presentations in collaboration with the sales and technical teams. • Follow up systematically on enquiries and opportunities to improve conversion rates. • Develop new sales channels, strategic partnerships and referral networks. • Monitor competitors, market trends, pricing, and customer needs to identify growth opportunities. 2. Marketing & Lead Generation • Develop and execute integrated marketing campaigns to increase brand awareness and generate qualified leads. • Manage and improve the company's website, SEO, GEO, AEO, Google presence, and social media channels. • Develop marketing content including product presentations, case studies, videos, social media posts and promotional materials. • Coordinate digital advertising campaigns and monitor performance. • Work with external agencies, designers, content creators and internal teams to ensure consistent brand communication. • Continuously improve website content and customer journeys to support lead generation and sales conversion. 3. Digital & Data-Driven Marketing • Track website traffic, enquiries, leads, conversion rates and marketing ROI. • Use CRM and digital tools to manage and nurture leads. • Analyse campaign performance and recommend improvements based on data. • Ensure marketing activities are aligned with actual business and sales objectives rather than focusing only on impressions or engagement. 4. Brand & Market Development • Strengthen SG Aluminium's positioning as a professional, reliable and quality-driven aluminium and glass solutions provider in Singapore. • Develop partnerships with renovation companies, ID firms, contractors, property-related businesses and other relevant partners. • Support exhibitions, trade events, property events and other offline marketing activities. • Identify opportunities to expand the company's product and service offerings. 5. Sales & Marketing Coordination • Work closely with the Sales, Operations, Technical and Management teams to ensure smooth lead-to-sales conversion. • Provide sales teams with updated product information, catalogues, marketing materials and campaign leads. • Establish effective lead handover and follow-up processes. • Report regularly to management on sales pipeline, lead generation, campaign performance and business development progress.