Marketing Executive

MARKETING EXECUTIVE — SOCIAL MEDIA & CONTENT Wafra Business Solutions About the Role Wafra Business Solutions helps business owners understand their finances through accounting, bookkeeping, financial diagnostics and practical advisory services. We are looking for a creative and proactive Marketing Executive to build awareness of Wafra, produce educational content and generate qualified enquiries. As a growing business, we need someone comfortable with both planning and hands-on execution. Key Responsibilities • Develop monthly marketing plans and content calendars aligned with business goals. • Manage Instagram, Facebook, TikTok and LinkedIn. • Turn accounting topics into simple, engaging content that business owners can understand. • Create content about cash flow, profitability, expenses, bookkeeping and financial warning signs. • Help the founder plan scripts, record videos and produce educational content. • Edit short videos, design carousels and write captions with clear calls to action. • Adapt longer videos into short clips and supporting social media posts. • Promote accounting services, financial diagnostics and consultation bookings. • Plan and manage paid advertising within approved budgets. • Track enquiries and coordinate follow-ups with the founder. • Maintain Wafra’s professional visual identity and consistent brand tone. • Monitor content and campaign performance, prepare weekly reports and recommend improvements. • Ensure financial claims and technical content receive the founder’s approval before publication. • Protect client confidentiality and use only approved testimonials or clearly labelled demonstration figures. Requirements • Relevant experience in digital marketing, social media or content creation. • Proficiency in Canva, CapCut or similar design and editing tools. • Strong writing skills and the ability to explain complex ideas simply. • Able to film and edit professional videos using a smartphone or camera. • Familiarity with Meta Ads Manager and campaign reporting. • Organised, resourceful and able to work independently. • Interest in finance, business education and helping SME owners. • Experience marketing accounting or professional services is an advantage. • A portfolio showing content personally created and, where available, campaign results. Performance Measures • Consistent delivery of approved content. • Relevant audience growth and meaningful engagement. • Qualified enquiries and consultation bookings. • Cost per qualified enquiry for paid campaigns. • Contribution to new client acquisition. • Accurate reporting and timely execution. Targets will be agreed based on the marketing budget, service capacity and campaign performance. Working Arrangement Location: Ubi Employment type: Full time Working hours: Mon to Fri Salary: $2500 onwards depending on Experience How to Apply Send your CV, portfolio, expected salary and availability to support@wafra.sg | WhatsApp 81017099