Regional Director - Performance & Biddable Media

Vision & Strategic Leadership • Define, communicate, and implement the APAC biddable and performance media vision in alignment with client's business priorities. • Translate clients’ growth objectives into clear, channel-specific performance strategies across Search, Social, and Programmatic. • Guide and inform the commerce strategy to ensure client revenue generating KPIs are achieved • Support and guide market teams ensuring best practices, innovation, and learnings are consistently cascaded across markets. Performance Strategy, Optimization & Measurement • Own the regional performance media strategy — balancing efficiency, effectiveness, and brand growth. • Define and embed optimization frameworks, performance KPIs, and measurement principles across all biddable channels. • Translate insights from dashboards, testing, and reporting into actionable recommendations that inform planning, targeting, creative optimization, and investment decisions. • Partner with Measurement & Analytics teams to ensure reporting accuracy, automation, and transparency. • Support monthly, quarterly and annual performance reviews, ensuring learnings inform future campaign and budget planning. Campaign Delivery & Activation Excellence • Oversee the quality, consistency, and effectiveness of all biddable campaign activation across APAC markets. • Establish and enforce standards for campaign setup, pacing, optimization, tagging, naming conventions, and reporting accuracy. • Ensure activation excellence through training, playbooks, and alignment across regional hubs, offshore teams, and local markets. • Partner closely with the APAC Operations team to ensure workflows, tools, automation, and governance frameworks are consistently applied. Innovation, Test & Learn, and Platform Partnerships • Establish and lead a structured regional test-and-learn agenda to advance clients’ performance maturity. • Build strong partnerships with platform partners (Meta, Google, TikTok, Naver, etc.) to unlock innovation opportunities, pilots, and early-access initiatives. • Develop playbooks and best practices that promote consistency, learning, and knowledge sharing across markets. Operational & Cross-Functional Integration • Work hand-in-hand with local market teams to align performance ambition with operational excellence, governance, and compliance. • Ensure biddable and performance workflows align with broader regional operating models and automation initiatives. • Identify systemic gaps or inefficiencies and collaborate cross-functionally to resolve them. Stakeholder & Client Engagement • Build trusted relationships with senior stakeholders across the region • Represent performance and biddable excellence in strategic client discussions, reviews, and innovation forums. • Proactively identify and present opportunities that drive incremental growth, efficiency, and effectiveness. • Ensure transparency and clarity with regional and local stakeholders on performance outcomes priorities, and capability evolution. People Leadership & Capability Building • Lead and inspire the biddable and performance community across APAC. • Set clear objectives and expectations, ensuring consistently high delivery standards. • Drive capability building through training, certification programs, and structured learning pathways. • Foster a culture of curiosity, collaboration, experimentation, and continuous improvement. • Act as a senior mentor and subject matter expert for biddable and performance teams across APAC. Qualifications & Experience • 10+ years of experience leading performance media and biddable activation across Search, Social, and Programmatic. • Proven success managing multi-market performance strategy and execution at a regional or global level. • Deep understanding of activation processes, optimization frameworks, and measurement systems. • Strong experience integrating data, analytics, and audience strategies into performance media execution. • Excellent stakeholder management, communication, and leadership skills. • Track record of driving innovation, capability building, and operational excellence at scale.