Brand Executive (1-year Contract)

About the role We are looking for a Brand Executive to join the Sunshine Marketing team for a one-year contract and support the development and growth of the Sunshine portfolio, with a strong focus on New Product Development(NPD), brand management, consumer insights and go-to-market execution. Apart from marketing communication, this role provides broad exposure on hands on experience from brand building and product innovation from identifying market/ portfolio white spaces opportunities for Sunshine, developing new products to executing integrated marketing campaigns and reviewing post-launch performance. Responsibilities: • Manage selected products, sub-ranges or projects aligned with Sunshine's overall business and portfolio strategy. • Work with Sales and Trade Marketing team to ensure brand strategies are effectively translated into retail execution. • Support the planning and execution of integrated marketing campaigns for both existing products and new launches. • Develop clear agency briefs covering campaign objectives, target audience, proposition, key messages and deliverables. • Work with external partners from creative, media, digital, PR, influencer to deliver the campaign development and execution. • Ensure communication consistently reflects the product proposition and brand in line with creative materials development including key visuals, videos, social content, digital assets, POSM and retail communications. • Identify consumer, category and competitive trends/ research that identify potential white spaces and category adjacencies for Sunshine. • Bring the new product concepts based on consumer relevance, category opportunity and commercial potential for internal recommendations. • Manage key NPD timelines and ensure project milestones are followed up across functions, with product trials, sensory evaluations, packaging development and consumer testing. • Assist in managing assigned A&P budgets and project expenditures. • Track quotations, purchase orders and process invoices • Handle consumers’ enquiries, feedback, complaints and work closely with Quality Assurance team on complaint reports and arrange for product exchanges if needed. • Partner closely with Sales, R&D, Operations, QA, Procurement, Finance, Supply Chain and external agencies. • Support Brand Lead in area of support whenever is needed. Requirements: • Degree in Marketing, Business, Communications or a related discipline. • Ideally 2–3 years of relevant brand marketing experience, preferably within FMCG, food, beverage, consumer goods or a fast-paced consumer business. • Experience in New Product Development, innovation and social media management would be highly advantageous. • Positive attitude, possess strong communication and interpersonal skills. • Good project management and organizational skills.