Sales & Digital Marketing Manager / Assistant Manager

Germonizer Group is seeking a commerciallydriven and digitally experienced Sales& Digital Marketing Manager / Assistant Manager to lead and grow onlineand offline sales and marketing activities across the Germonizer family ofbusinesses, brands and products. A critical requirement for this position is stronghands-on social media marketing experience . The successful candidatemust understand how to build and manage brands across multiple platforms,generate qualified leads, develop global market visibility and convertmarketing activities into measurable sales. This is not a marketing communications-onlyrole. The candidate will be expected to take commercial ownership of assigned products , including sales targets,marketing strategy, budgeting and product-level P&L performance. Key Responsibilities 1. Social Media & Digital Marketing · Develop and execute comprehensivesocial media strategies for Germonizer Group companies, products and brands. · Manage social media platformsincluding LinkedIn, Facebook, Instagram, TikTok, YouTube and other relevantinternational platforms. · Plan and manage paid and organicsocial media campaigns, lead-generation campaigns and product promotions. · Develop content calendars coveringproduct campaigns, educational content, corporate communications, videos,product launches and industry updates. · Coordinate creation of graphics,short-form videos, product videos, advertisements and other digital content. · Understand audience targeting,retargeting, campaign optimisation, conversion strategy and customeracquisition funnels. · Track reach, engagement, enquiries,leads, conversion rates and sales contribution, and continuously improvemarketing ROI. · Identify emerging platforms,digital marketing trends and international online communities relevant toGermonizer businesses. · Build relationships with relevantonline communities, industry professionals, distributors, partners and othermarket influencers. 2. Online & Offline Marketing · Manage marketing activities acrossthe Germonizer family of businesses and brands, covering both online andtraditional channels. · Develop annual and quarterlymarketing plans and campaign calendars. · Coordinate product launches,promotional campaigns, exhibitions, conferences, seminars, demonstrations andcustomer events. · Prepare and coordinate brochures,presentations, sales materials, digital advertisements and product marketingcontent. · Manage website content, SEO,digital visibility and relevant online sales channels. · Maintain consistent corporate andproduct branding across the Group. · Work with internal teams andexternal agencies where required, while retaining hands-on ownership ofmarketing execution. 3. Sales & Revenue Responsibility · Develop sales strategies forassigned products and markets. · Generate leads through digitalmarketing, professional networking, distributors, exhibitions and direct marketdevelopment. · Convert marketing-generatedenquiries into qualified sales opportunities and revenue. · Work closely with Sales Managers,Product Managers and other business leaders to achieve agreed revenue targets. · Develop new customers,distributors, strategic partners and channel partners in Singapore andoverseas. · Identify new markets and commercialopportunities and maintain an active sales pipeline. · Prepare regular sales forecasts andopportunity reports, from initial enquiry through quotation, negotiation andclosing. · Support cross-selling acrossGermonizer Group products and businesses. 4. Product Ownership & P&L Responsibility · Take full commercial ownership ofassigned products or business segments. · Develop annual sales and marketingstrategy, revenue forecast and operating budget for assigned products. · Establish sales targets, pricingstrategy, marketing expenditure and commercial positioning. · Monitor revenue, gross margin,marketing expenses and profitability. · Manage the product Profit &Loss (P&L) performance and take corrective action where performance isbelow target. · Coordinate closely with Operations,Finance, Regulatory, Product Management and Sales teams. · Provide regular product performanceupdates and recommendations to senior management. 5. Global Market Development · Identify international markets andcustomer segments suitable for Germonizer products. · Develop country-specific digitalcampaigns targeting relevant industries, decision-makers and customer groups. · Build and maintain an internationaldatabase of prospects, distributors, partners and industry contacts. · Use LinkedIn and otherprofessional/social platforms for international business development and leadgeneration. · Monitor international competitors,market developments and industry trends. · Support distributor recruitment andoverseas market-development initiatives. 6. Market Intelligence & Competitor Analysis · Conduct regular competitor analysiscovering products, pricing, positioning and marketing activities. · Identify emerging technologies,customer needs and market opportunities. · Provide management with marketintelligence, commercial recommendations and campaign insights. · Analyse customer feedback andmarket trends to support product and business development decisions.