Marketing Executive

Key Duties & Responsibilities • Plan, coordinate and execute marketing campaigns to promote the Company’s beauty, slimming, wellness services and products. • Develop marketing initiatives to drive customer acquisition, retention, outlet traffic and sales revenue. • Manage the Company’s social media platforms and maintain an active and consistent online presence. • Create and coordinate engaging content, including social media posts, promotional materials, advertisements, EDMs and other marketing communications. • Work with designers, agencies, influencers, vendors and other external partners on marketing campaigns and promotional activities. • Plan and execute digital marketing campaigns across appropriate online channels. • Monitor campaign performance, customer response and marketing effectiveness and prepare regular reports for management. • Coordinate outlet promotions, festive campaigns, product launches, roadshows and other marketing events. • Work closely with the Sales and Operations teams to develop promotions that support outlet sales targets. • Conduct market and competitor research to identify consumer trends, competitor activities and new marketing opportunities. • Maintain and update marketing materials, price lists, promotional information and digital content. • Support customer engagement, CRM, loyalty, reactivation and retention campaigns. • Coordinate collaborations and cross-promotional opportunities with landlords, malls, business partners and other organisations. • Assist in managing the marketing budget and monitor expenditure against approved budgets. • Ensure marketing materials and communications are consistent with the Company’s branding and corporate identity. • Ensure promotional claims and marketing communications comply with applicable Company policies and regulatory requirements. • Perform other marketing and business development duties as assigned by Management. Requirements • Diploma or Degree in Marketing, Business, Mass Communications, Digital Marketing or a related discipline. • Preferably 1–3 years of relevant marketing experience ; candidates with relevant internship or strong portfolio experience may also be considered. • Experience in the beauty, wellness, retail, lifestyle, FMCG or service industry would be advantageous. • Familiar with social media platforms such as Facebook, Instagram, TikTok and other relevant digital channels. • Knowledge of digital advertising, social media marketing, content creation and campaign management. • Basic knowledge of design/content tools such as Canva and video-editing applications would be advantageous. • Good written and verbal communication skills. • Creative with a good understanding of consumer behaviour and current social media trends. • Commercially minded and able to develop marketing initiatives that contribute to sales and customer acquisition. • Good organisational and project management skills with the ability to manage multiple campaigns and deadlines. • Able to work independently as well as collaboratively with Sales, Operations and outlet teams. • Willing to occasionally support events, roadshows or promotional activities outside normal working hours when required. • Proficient in Microsoft Office and other relevant marketing/digital applications.