Social Media Assistant Manager / Manager

Role Overview We are looking for a creative, commercially minded and hands-on Social Media Assistant Manager / Manager to lead and execute the brand’s social media presence across key digital platforms. This role will be responsible for building brand awareness, driving engagement, supporting traffic/conversion objectives, and ensuring content aligns with the overall brand direction. The ideal candidate understands both content storytelling + performance mindset and can work effectively in a lean, fast-moving environment. This is an individual contributor role to begin with, requiring a proactive and hands-on individual who is comfortable balancing strategy, execution, creator relationship management, and cross-functional collaboration. Key Responsibilities 1) Social Media Strategy & Planning • Develop and execute the brand’s social media strategy aligned with business and marketing goals • Own monthly social media calendar across key campaigns, launches and seasonal moments • Identify content opportunities across organic, trend-led and always-on communication • Ensure platform-specific strategies across Instagram, TikTok, Facebook, LinkedIn (where relevant) • Recommend improvements based on platform shifts, consumer behavior and competitor movements 2) Content Creation & Execution • Lead end-to-end social content planning including reels, short-form videos, static assets, UGC, BTS and campaign storytelling • Brief internal creative/design teams on content requirements • Support simple in-house content creation including quick edits, reactive content and trend-led assets • Ensure brand consistency across copy, visual tone and storytelling • Optimize content mix for awareness, engagement and conversion 3) Community Management, Influencer Marketing & Brand Advocacy • Manage day-to-day community engagement including comments, DMs, customer conversations and social interactions while maintaining brand tone of voice • Identify, research and build a pipeline of relevant content creators, influencers, KOLs and brand advocates aligned with the brand’s positioning and audience • Manage end-to-end creator outreach, seeding, gifting, relationship management and partnership coordination • Build and maintain strong relationships with creators, agencies and external partners to support ongoing collaborations • Support influencer-led campaigns across product launches, seasonal collections and brand storytelling moments • Coordinate seeding calendars, product movement and collaboration timelines with internal teams • Identify UGC, advocacy opportunities and community-led content that can strengthen social presence and brand trust • Evaluate creator fit based on audience quality, content relevance and brand alignment, not just follower count • Track creator and partnership performance including engagement, reach, quality and overall contribution 4) Social Growth, Events & Activations • Support social-led traffic, engagement, awareness and brand affinity growth • Coordinate brand events, store activations, launch events and experiential opportunities involving influencers, creators and community partners • Identify opportunities for partnerships, social activations and community-led brand experiences • Work closely with Marketing, Retail, Public Relation, E-commerce and Creative teams to ensure campaigns and activations are aligned • Support seasonal campaigns, collaborations and major brand initiatives through social-first storytelling 5) Performance Tracking & Reporting • Track KPIs such as engagement, reach, follower growth, saves, CTR, traffic and conversion contribution • Analyze best-performing content formats, creator performance and audience behavior • Share monthly reports, insights and optimization recommendations • Monitor competitor and category trends regularly • Use data to refine content, creator strategy and campaign direction Requirements - 4–5+ years experience in Social Media / Digital Content / Brand Marketing - Experience in fashion, lifestyle, retail, e-commerce or consumer-led brands preferred - Strong understanding of Instagram, TikTok, Meta ecosystem and evolving social trends - Comfortable balancing strategy + execution (not just planning) - Good eye for aesthetics, storytelling and social-first content - Strong copywriting and communication skills - Familiarity with Canva, CapCut, Adobe Suite or basic editing tools - Experience with scheduling/reporting tools (Meta Business Suite, Sprout, Hootsuite etc.) - Analytical mindset with understanding of engagement, traffic and performance metrics - Experience in influencer outreach, seeding and creator relationship management is a strong advantage - Comfortable coordinating campaigns, activations and external relationships - Highly organized and comfortable working in lean, fast-paced environments - Self-starter with a proactive and hands-on approach