Content Marketer

🎯 About the Role We’re looking for a Content Marketer (Hands-on) who enjoys both thinking and creating. You will own the full content process end-to-end, from planning ideas and storytelling, to filming and editing, to posting and improving performance. This role combines content strategy, brand storytelling, and execution , and plays a key role in shaping how our brands show up across platforms. This is a hands-on role . You are expected to strategise, create, and execute. 🔑 Key Responsibilities 🎯 Content Strategy & Planning • Plan content ideas, angles, and storytelling across brands • Decide hooks, formats, and messaging • Align content with campaigns and brand direction 📹 Filming & Content Creation (Core) • Film short-form content (Reels, TikTok) • Be actively involved in shoots and on-ground execution • Direct framing, pacing, and delivery ✂️ Editing & Production • Edit videos • Ensure content is clear and engaging • Maintain consistency in tone and style 📲 Posting & Execution • Post content across platforms • Ensure captions, hooks, and structure are complete 📊 Performance & Improvement • Review content performance (views, retention, engagement) • Identify patterns in what works and refine future content • Continuously improve hooks, pacing, and storytelling You should be comfortable taking content from idea → execution → publishing → improvement 📊 KPIs • Number of content pieces published weekly • Views per content • Retention rate 👤 Requirements Experience & Skills • Experience in content creation, marketing, or media • Ability to execute content consistently • Understanding of social platforms, hooks, storytelling, and audience behaviour • Able to identify what works and improve content over time Mindset • Hands-on and execution-focused • Comfortable moving fast and iterating • Takes ownership of output • Open to feedback and continuous improvement You Are • Comfortable being involved in shoots • Hands-on with filming and editing content • Willing to test, learn, and refine ideas over time Additional Requirements • Strong proficiency in both English and Chinese (spoken and written) • Comfortable appearing on camera or directing on-camera content • Experience in beauty, wellness, or lifestyle content is a plus 🎯 Performance Expectations • Consistent content output on a weekly basis • Content improves in quality and engagement over time • Able to contribute to both brand growth and overall performance • Fast learning and iteration cycles 🚀 Why Join Us • High ownership — your work directly shapes how our brands grow • Opportunity to build content that is both meaningful and effective • Work closely with founders and contribute to real business outcomes